Area Brand Manager - Northern California - Walnut Creek

Ralph Lauren Corporation; Vacaville (CA); Remote; USD 900,000 - 1,100,000; Full time

Job summary

Ralph Lauren Corporation seeks an Area Brand Manager to oversee RL family stores in a geographic area with a focus on Walnut Creek, CA. The role centers on developing relationships with wholesale partners to execute company strategies and ensure FOB coverage across multiple stores. This is a remote position.

You will analyze business health, share insights with leadership, and drive sales growth through strong account partnerships and disciplined execution of RL strategies.

Qualifications

• Understand business health: annual volume, best sellers, in-season trends.
• Send bi-weekly recaps on sales trends, programs, and margin gains.
• Share learnings with account partners and leadership.
• Review business with store management and Retail Development to spot opportunities.
• Build strong account partnerships and collaborate continually.
• Execute leadership strategies to drive growth and profitability.
• Walk areas weekly; assess, adjust merchandising and pricing as needed.
• Keep stockrooms organized for easy replenishment.
• Provide and model selling techniques to the team.

Responsibilities

• Walk all areas of business weekly; assess and take timely action.
• Execute merchandise statements in line with Ralph Lauren guidance.
• Adjust floor moves based on seasonal directives and trends.
• Maintain organized stockrooms for efficient product replenishment.
• Coach and train staff to improve selling performance.

Skills

Business acumen

Communication

Sales presentations

Account management

Coaching & training

Job description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

The Area Brand Manager will be the primary point of contact for all Ralph Lauren family of businesses within the assigned set of stores in a geographic area with a focus location in Walnut Creek, CA. They will focus ondeveloping relationships with key wholesale partners to execute company strategies. The Area Brand Manager will be responsible for all FOB coveragein multiple stores within a geographic area. *Please note this is a Remote Position*

Business Acumen/Communication

• Have an understanding of the state of the business including annual volume, best sellers, and in-season trends for your business.
• Send bi-weekly business recaps covering sales trends, selling through key programs, class selling, AUR and margin improvement.
• Share key learnings and opportunities internally with account partners and leadership.
• Review business with Store Management, RL Sales and planning teams and Retail Development leadership team to identify immediate and ongoing opportunities with every visit.
• Build & maintain strong account partnerships & relationships and collaborate continually.
• Execute strategies outlined by the leadership team to drive sales growth and profitability.

In-Store Presentation

• Walk all areas of business weekly; make productive assessments and take action where needed in a timely manner.
• Execute strong, well-balanced merchandise statements consistent with Ralph Lauren strategies & guidelines.
• Execute floor moves based on seasonal directives, modifying as required based on business trends.
• Ensure the highest maintenance standards to include stores execution for timely processing of new inventory, price changes and markdowns.
• Walk each respective department on a consistent, weekly basis; make productive assessments and take action where needed in a timely manner.
• Ensure the store team maintains an organized stockroom for easy product replenishment.

Coaching / Training

• Drive retail performance through disciplined business management for all Ralph Lauren brands.
• Conduct product and selling seminars to create an educated and professional Selling Specialist culture, with the goal of improving regular priced selling while keeping the consumer at the center.
• Provide and demonstrate selling techniques where possible - empower the team.

Salary range: $0 - $1,000,000 annually,

• Able to articulate your vision to inspire others, from customers to colleagues
• Able to develop influential and collaborative relationships across teams and functions, both internally and externally
• Strong business acumen; numbers driven
• Motivated, independent self-starter with a professional attitude.
• Basic computer knowledge and photography skills.
• Ability to lift 50 pounds