API Product Marketing Lead for Developer Growth

Perplexity; California (MO); On-site; USD 120,000 - 180,000; Full time

Job summary

Perplexity is seeking a Product Marketing Manager, API to bridge our API product reality and market impact. You will architect the external narrative of our developer platform, demonstrate what's possible with the Perplexity API, and run campaigns that drive developer adoption and platform growth.

You will translate complex capabilities into crisp value statements, build demos and reference apps, and partner with product, engineering, and sales to launch APIs as scalable systems rather than

Qualifications

• 7+ years in product marketing for tech products.
• Marketing to developers or API audiences.
• Ability to explain API tradeoffs to engineers.
• Experience running end-to-end campaigns.

Responsibilities

• Turn ambiguity into clarity. Transform complex product capabilities into a crisp market point of view, defining not just what we built, but who it's for, what it replaces, and why it wins.
• Understand developers and shape the platform narrative. Maintain a hands-on view of how developers evaluate and build with AI APIs, and translate that into positioning, demos, reference apps, and use-case showcases.
• Drive API product adoption. Own the metrics that matter for a developer platform, including signups, first successful API call, activation, weekly active developers, and revenue, and build the programs that move them.
• Build and manage developer campaigns. Plan and run integrated campaigns across owned channels, paid, social, email, events, hackathons, and partner ecosystems, defining the brief, commissioning assets, and reporting on funnel performance.
• Drive launches as a system, not an event. Orchestrate product introductions by defining success metrics and sequencing readiness across teams, ensuring enablement and proof points land simultaneously with the launch.
• Make others materially better at their jobs. Equip customer-facing teams with "talk tracks that close," handling objections and providing competitive intelligence that reflects the actual battlefield.
• Obsess over the customer and the market. Maintain a sharp, real‑time view of buyer needs and alternatives, ensuring our narrative remains grounded in truth and provable value rather than empty hype.
• Measure outcomes, not just outputs. Tie messaging and launches to tangible pipeline influence, activation, and retention, running lightweight experiments to iterate fast on pricing, packaging, and positioning.

Skills

Developer marketing

Technical fluency

Storytelling

Campaign management

Job description

Perplexity is seeking a Product Marketing Manager, API to bridge our API product reality and market impact. You will architect the external narrative of our developer platform, demonstrate what's possible with the Perplexity API, and run campaigns that drive developer adoption and platform growth.

You will translate complex capabilities into crisp value statements, build demos and reference apps, and partner with product, engineering, and sales to launch APIs as scalable systems rather than