Product Marketing Manager, API

Apply; New York (NY); On-site; USD 100,000 - 140,000; Full time

Job summary

Apply is looking for a Product Marketing Manager, API, to join their team in New York. This role will serve as a strategic link between product reality and market impact, transforming complex abilities into clear messages. Responsibilities include driving developer adoption and launching impactful marketing campaigns.

The ideal candidate should have over 7 years of experience in product marketing, particularly in tech, and a strong grasp of developer needs and narratives.

Qualifications

• 7+ years of experience in product marketing within a high-growth tech company.
• Experience marketing to developers or an API/product.
• Comfortable reading API docs and discussing technical tradeoffs.

Responsibilities

• Transform complex product capabilities into market points of view.
• Own the metrics for developer platform adoption.
• Plan and run integrated campaigns across various channels.

Skills

Product marketing

Developer marketing

Technical fluency

Campaign management

Storytelling skills

Job description

Perplexity is revolutionizing how companies get work done, and increasingly, how developers build the next generation of AI-native products on top of our search and answer infrastructure. We are seeking a Product Marketing Manager, API to join our team and serve as the strategic bridge between our API product reality and market impact. You will architect the external narrative of our developer platform, demonstrate what's possible to build with the Perplexity API, and run the campaigns that drive developer adoption and platform growth. If you have a passion for creating clarity when things are messy, thrive in turning ambiguity into a definitive point of view, and want to build a world-class marketing engine that drives launches as systems rather than events, this role is for you.

Responsibilities

• Turn ambiguity into clarity. Transform complex product capabilities into a crisp market point of view, defining not just what we built, but who it's for, what it replaces, and why it wins.
• Understand developers and shape the platform narrative. Maintain a deep, hands‑on view of how developers evaluate and build with AI APIs, and translate that understanding into positioning, demos, reference apps, and use‑case showcases that make it obvious what teams can build on the Perplexity API.
• Drive API product adoption. Own the metrics that matter for a developer platform, including signups, first successful API call, activation, weekly active developers, and revenue, and build the programs that move them.
• Build and manage developer campaigns. Plan and run integrated campaigns across owned channels, paid, social, email, events, hackathons, and partner ecosystems, defining the brief, commissioning assets, and reporting on funnel performance.
• Drive launches as a system, not an event. Orchestrate product introductions by defining success metrics and sequencing readiness across teams, ensuring enablement and proof points land simultaneously with the launch.
• Make others materially better at their jobs. Equip customer‑facing teams with "talk tracks that close," handling objections and providing competitive intelligence that reflects the actual battlefield.
• Obsess over the customer and the market. Maintain a sharp, real‑time view of buyer needs and alternatives, ensuring our narrative remains grounded in truth and provable value rather than empty hype.
• Measure outcomes, not just outputs. Tie messaging and launches to tangible pipeline influence, activation, and retention, running lightweight experiments to iterate fast on pricing, packaging, and positioning.

Qualifications

• 7+ years of experience in product marketing, ideally within a high‑growth technology company where you have owned end‑to‑end product launches.
• Experience marketing to developers, technical buyers, or an API, SDK, platform, or infrastructure product, with a strong grasp of the developer marketing playbook.
• Technical fluency: comfortable reading API docs, running sample code, and credibly discussing tradeoffs like model choice, retrieval quality, latency, and cost with engineers and PMs.
• Demonstrated ability to build and manage integrated campaigns end to end, including briefing creative, working with cross‑functional partners, and tracking funnel performance.
• Proven track record of synthesizing complex technical concepts into simple, specific, and provable narratives that travel across executive, sales, and partner teams.
• Deep familiarity with the rules of traditional marketing with an interest in breaking them.
• World‑class storytelling skills grounded in data, with the ability to summarize a product's value in a single sentence and defend it with evidence.
• Extreme comfort delivering clarity in high‑velocity, ambiguous environments.