Developer API Marketing Lead - Growth & Adoption

Perplexity; San Francisco (CA); On-site; USD 220,000 - 290,000; Full time

Job summary

Perplexity is seeking a Product Marketing Manager, API to shape the narrative of our developer platform and drive adoption. This role demands a strategic blend of technical fluency and marketing expertise to translate complex capabilities into impactful messaging.

Responsibilities include transforming ambiguity into clarity, managing integrated campaigns, and measuring outcomes tied to tangible results. Ideal candidates have over 7 years in product marketing, particularly with API products, and possess a deep understanding of the developer ecosystem.

Qualifications

• 7+ years of experience in product marketing, ideally in a high-growth tech company.
• Experience marketing to developers or an API product.
• Strong understanding of technical concepts and able to discuss with engineers.

Responsibilities

• Transform complex product capabilities into clear market points of view.
• Manage developer campaigns across various channels.
• Drive product adoption by owning key metrics.

Skills

Product marketing

Developer marketing

Technical fluency

Integrated campaign management

Storytelling skills

Job description

Perplexity is seeking a Product Marketing Manager, API to shape the narrative of our developer platform and drive adoption. This role demands a strategic blend of technical fluency and marketing expertise to translate complex capabilities into impactful messaging.

Responsibilities include transforming ambiguity into clarity, managing integrated campaigns, and measuring outcomes tied to tangible results. Ideal candidates have over 7 years in product marketing, particularly with API products, and possess a deep understanding of the developer ecosystem.