APAC Marketing Lead for AI & Robotics Platform

United States Digital Space LLC; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

MenloMenlo Research in the United States seeks its first marketing hire to own APAC strategy across brand, content, demand generation, and community building. You will define positioning for Asimov and the Menlo Platform for APAC audiences, and grow presence on LinkedIn, X, YouTube, Discord, Reddit, and APAC developer communities.

Produce content across formats and drive the funnel from awareness to conversion.

Qualifications

• 5+ years in marketing at a B2B SaaS or technical product company with APAC exposure
• Ability to define positioning and messaging for a technical product
• Proven track record of growing an audience, community, or pipeline in APAC
• Strong writing across formats (LinkedIn, emails, explainer)
• Comfortable with video content (short and long form)
• Data-driven with measurable goals and adjustments
• Strong APAC network in AI/robotics/tech

Responsibilities

• Set and own APAC marketing strategy across brand, content, demand generation, community
• Define positioning and messaging for Asimov and the Menlo Platform for APAC audiences
• Grow Menlo's presence on LinkedIn, X, YouTube, Discord, Reddit, and APAC developer communities
• Produce and manage content across formats: written, video, short-form, long-form
• Drive demand generation and lead capture for commercial products in APAC
• Build relationships with APAC press, analysts, buyers, and developer communities
• Plan and execute APAC industry events and developer gatherings
• Set up marketing automation tooling for scalable outreach across markets
• Collaborate with Singapore and HCMC teams to tailor messaging for APAC

Skills

APAC marketing

B2B SaaS

Content creation

Brand messaging

Analytics

Campaign management

Communication

Tools

Marketing automation

Social media

Analytics tools

Job description

MenloMenlo Research in the United States seeks its first marketing hire to own APAC strategy across brand, content, demand generation, and community building. You will define positioning for Asimov and the Menlo Platform for APAC audiences, and grow presence on LinkedIn, X, YouTube, Discord, Reddit, and APAC developer communities.

Produce content across formats and drive the funnel from awareness to conversion.