Developer Marketing Lead, APAC

OpenAI; United States; Remote; USD 140,000 - 220,000; Full time

Job summary

OpenAI seeks an experienced APAC Developer Marketing Lead to shape regional strategy for developer audiences across Asia-Pacific. This senior marketer translates global priorities into regionally effective programs and earns builder trust through education, credible storytelling, launches, and ecosystem activation.

The role prioritizes developers while supporting startup marketing where builder ecosystems intersect with founders. Collaboration with multiple teams is essential.

Qualifications

• Experience leading developer marketing programs for tech audiences.
• Ability to translate global priorities into regional activation plans.
• Strong collaboration with cross-functional teams and technical stakeholders.

Responsibilities

• Lead APAC developer marketing strategy across priority markets and audiences.
• Build programs to raise developer awareness, education, product understanding, adoption, and advocacy.
• Translate global launches into regionally resonant activation plans.
• Partner with Developer Relations and product teams to ensure credibility and usefulness.

Skills

Developer marketing

Regional strategy

Stakeholder collaboration

Technical storytelling

Job description

About OpenAI

OpenAI is an AI research and deployment company committed to ensuring that artificial general intelligence benefits all of humanity. We push the boundaries of AI capabilities while prioritizing safety, responsible deployment, and human needs. Our mission requires a team that represents a diversity of perspectives, voices, and experiences.

About the Role

We are seeking an experienced APAC Developer Marketing Lead to build OpenAI's regional strategy for developer audiences across Asia-Pacific. This is a senior role for a marketer who understands technical audiences, can translate global developer priorities into regionally effective programs, and knows how to earn builder trust through useful education, credible storytelling, strong launches, and high-quality ecosystem activation. The role will prioritize developers while supporting startup marketing where builder and founder ecosystems naturally overlap. That includes technical founders, startup builders, founder-developer communities, startup ecosystem moments, and programs that help high-potential startups discover and build on OpenAI. The ideal candidate brings strong developer marketing experience, regional judgment, and the ability to partner closely with Developer Relations, Product Marketing, Product, Growth, Startups, Partnerships, Content, Events, and regional marketing teams.

Key Responsibilities

Lead APAC developer marketing strategy across priority markets, audiences, channels, and product moments. Build programs that improve developer awareness, education, product understanding, adoption, and advocacy. Translate global developer launches and narratives into regionally resonant activation plans. Partner with Developer Relations and technical stakeholders to ensure programs are credible, useful, and grounded in builder needs. Develop repeatable regional plays across content, technical education, developer events, hackathons, builder workshops, community moments, ecosystem partnerships, and bui