Marketing Lead, APAC

United States Digital Space LLC; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

MenloMenlo Research in the United States seeks its first marketing hire to own APAC strategy across brand, content, demand generation, and community building. You will define positioning for Asimov and the Menlo Platform for APAC audiences, and grow presence on LinkedIn, X, YouTube, Discord, Reddit, and APAC developer communities.

Produce content across formats and drive the funnel from awareness to conversion.

Qualifications

• 5+ years in marketing at a B2B SaaS or technical product company with APAC exposure
• Ability to define positioning and messaging for a technical product
• Proven track record of growing an audience, community, or pipeline in APAC
• Strong writing across formats (LinkedIn, emails, explainer)
• Comfortable with video content (short and long form)
• Data-driven with measurable goals and adjustments
• Strong APAC network in AI/robotics/tech

Responsibilities

• Set and own APAC marketing strategy across brand, content, demand generation, community
• Define positioning and messaging for Asimov and the Menlo Platform for APAC audiences
• Grow Menlo's presence on LinkedIn, X, YouTube, Discord, Reddit, and APAC developer communities
• Produce and manage content across formats: written, video, short-form, long-form
• Drive demand generation and lead capture for commercial products in APAC
• Build relationships with APAC press, analysts, buyers, and developer communities
• Plan and execute APAC industry events and developer gatherings
• Set up marketing automation tooling for scalable outreach across markets
• Collaborate with Singapore and HCMC teams to tailor messaging for APAC

Skills

APAC marketing

B2B SaaS

Content creation

Brand messaging

Analytics

Campaign management

Communication

Tools

Marketing automation

Social media

Analytics tools

Job description

About MenloMenlo Research is an Applied R&D lab building Asimov, an open-source humanoid robot platform, and the full software stack that powers it. Our mission is to make humanoid labor economically viable, turning software into physical labor at scale. We build across the full stack: hardware architecture, locomotion, autonomy, simulation, and infrastructure. We move fast, ship to real robots, and open-source everything we can. If you want your work to matter beyond a paper or a demo, this is the place.

What You Will Do

• Set and own Menlo's APAC marketing strategy across brand, content, demand generation, community, and go-to-market
• Define positioning and messaging for Asimov and the Menlo Platform for APAC audiences: developers, enterprise buyers, researchers, and the broader AI and robotics ecosystem
• Build and grow Menlo's presence across LinkedIn, X, YouTube, Discord, Reddit, and APAC developer communities
• Produce and manage content across formats: written, video, short-form, long-form, technical and non-technical
• Drive demand generation and lead capture for the commercial products, owning the APAC funnel from awareness to conversion
• Build relationships with APAC press, analysts, research labs, enterprise buyers, and developer communities
• Plan and execute presence at APAC industry events: conferences, meetups, and developer gatherings in the AI, robotics, and deep tech space
• Set up marketing automation tooling to make outreach and community management scalable across markets and time zones
• Work cross-functionally with the Singapore and HCMC teams to surface what is worth telling the APAC market about, and package it for that audience

What You Will Bring

• 5 or more years in marketing at a B2B SaaS or technical product company in the APAC market, with at least one experience owning the marketing function end-to‑end: strategy, execution, and results
• Proven ability to define positioning and messaging for a technical product, not just run campaigns
• Demonstrated track record of growing an audience, community, or pipeline from an early stage in APAC
• Strong writing: you can produce a sharp LinkedIn post, a cold email, a technical explainer, and a brand narrative without needing multiple rounds of edits
• Comfortable with video: you have produced or closely directed video content before, whether short‑form social or long‑form technical
• Data-driven instincts: you set goals, track them, and change course when something is not working
• A genuine network in the APAC AI, robotics, or deep tech ecosystem: you know who to call

Nice to Have

• Experience marketing developer tools, open‑source products, or AI infrastructure
• Background in robotics, deep tech, or hardware‑adjacent industries
• Experience building developer relations or DevRel‑adjacent programs
• Prior experience working with or for an international company with a distributed team
• Familiarity with community platforms: Discord, Reddit, Discourse, or similar

Why Join MenloMenlo is building the robot labor force of tomorrow, at the frontier of embodied AI and humanoid robotics, and we are serious about the APAC market. As our first marketing hire, you will have full strategic ownership of how the Asian AI and robotics ecosystem sees us, from positioning and messaging to developer community to enterprise pipeline. A direct line to the founders, real creative and strategic ownership, and the chance to define the marketing function of one of the most ambitious deep tech labs in the world. The team is lean, the work is consequential, and the timing is right.

A Note on AI

You don't need deep AI expertise for every role, but we do expect everyone at Menlo to be intellectually curious, drawn to tinkering and discovery, and excited to use AI as a real collaborator in their work. For some roles, AI fluency is a core requirement. When that's the case, we'll say so explicitly in the qualifications. People who thrive here don't treat AI as a novelty. They use it to think better, and make their work easier for others to build on.

Equal Opportunity and Accommodations

We hire talented people from a wide range of backgrounds. If you're excited about a role but don't meet every bullet, we still encourage you to apply. Menlo Research is an equal opportunity employer and does not discriminate on the basis of any legally protected characteristic. Menlo provides reasonable accommodations during the application process. If you need one, please let your recruiter know.