APAC ETF Content Marketing Lead & Story Architect

Aumni; Worcester (MA); On-site; USD 120,000 - 180,000; Full time

Job summary

J.P. Morgan seeks an APAC Lead for ETF Product and Content Marketing to craft and own compelling messaging across channels for active ETFs, education, and product solutions. You will partner with business leaders, SMEs, and marketing to engage institutions, advisors, and the public across APAC.

The role emphasizes storytelling, data-driven optimization, and an always-on content approach across social, paid, and owned media, while ensuring compliance with evolving regulations.

Qualifications

• Bachelor’s degree or higher in finance, business, economics, journalism, or a related field.
• Minimum of 6 years’ experience in investment or financial writing, with solid product knowledge of ETFs.
• Strong understanding of financial, economic, and investment concepts, asset management products and client behavior.
• Superior writing and editorial skills in English, with experience promoting content across funnels and within an ecosystem.

Responsibilities

• Elevate APAC active ETF education and thought leadership through compelling storytelling, while leading content marketing initiatives end-to-end.
• Actively partner with business stakeholders and SMEs to shape marketing-led narratives that amplify active management and active ETF education and thought leadership.
• Create locally relevant, channel-specific, high-impact content—including brand messaging industry award submissions, investor education materials, investment commentary, and product collateral.
• Strengthen the active ETF brand via an always-on approach across the content ecosystem, spanning social, earned, paid, and owned media.
• Lead the promotion of product diversification across active ETFs, mutual funds and alternatives and showcase investment and active management capabilities for APAC.
• Analyze market and industry trends to strengthen our brand, promote insights, acquire new clients, and enhance client engagement.
• Benchmark peer and competitor strategies to enhance content quality and delivery using data-driven approaches.
• Ensure compliance with internal and external requirements, adapting to evolving regulations and guidelines.
• Innovate new ideas to create positive impact and drive personalization and strategic marketing initiatives.
• Drive content and product strategy through visibility, engagement, and business impact, supporting various markets as needed.
• Optimize product content formats and messaging across client segments and channels, including mobile, social platforms, paid media, search engines, and generative AI.

Skills

ETF knowledge

Financial writing

Editorial skills

English writing

Stakeholder management

APAC markets

Education

Bachelor’s degree in finance, business, economics, journalism

Job description

J.P. Morgan seeks an APAC Lead for ETF Product and Content Marketing to craft and own compelling messaging across channels for active ETFs, education, and product solutions. You will partner with business leaders, SMEs, and marketing to engage institutions, advisors, and the public across APAC.

The role emphasizes storytelling, data-driven optimization, and an always-on content approach across social, paid, and owned media, while ensuring compliance with evolving regulations.