APAC CTV Paid Media Planner - Remote APAC Hours

SRI Resources; New York (NY); Hybrid; USD 62,000 - 65,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401(k) match

Short-term disability

Life insurance

Job summary

SRI Resources seeks an APAC CTV Paid Media Planner to support a major corporate client in New York City. The 12+ month contract role requires on-site EST hours with remote APAC hour flexibility, offering exposure to OTT/CTV campaigns across partner platforms and data-driven optimization.

The candidate will collaborate with global teams, manage budgets, ensure attribution, and provide insights through detailed reporting. Strong Excel, PPT, and test-and-learn experience are preferred.

Qualifications

• 2+ years of media planning and paid digital media experience.
• Hands-on performance marketing experience optimizing toward lower-funnel objectives (e.g., conversion) against KPIs such as CPA or ROAS.
• Solid foundational understanding of media concepts and terminology.
• Experience building executive-ready PowerPoint recap presentations.
• Familiarity with implementing paid media tests (e.g., A/B tests with holdouts, ghost ads, lift measurement).
• Highly analytical, with advanced Excel skills and comfort manipulating large datasets.
• Ability to prioritize and manage multiple projects for multiple stakeholders in a fast-paced environment.
• Strong organizational, time-management, and relationship-building skills.
• Excellent written and interpersonal communication skills
• Ability to handle confidential information with discretion
• Self-starter who is proactive, motivated, and eager to learn

Responsibilities

• Assist the CTV Paid Media team in our paid media strategy with several major device partner platforms to drive subscriber acquisition, conversion, efficiency and retention/engagement.
• Directly communicate with external partners and assist with campaign and partner management.
• Work closely with in-market marketing leads to align campaigns with global business goals and best practices.
• Ensure all campaigns are set up with proper attribution tracking to enable full campaign attribution and launch with flawless execution with no delays.
• Monitor partner performance daily, report on trends with granular insights and hold partners accountable for KPIs.
• Own budget management and reconciliation, track media plan changes, and share out campaign reports accurately and with attention to detail.
• Collaborate with cross-functional teams to develop campaign and creative recommendations for local teams

Skills

Media planning

Digital advertising

Performance marketing

Excel analytics

PowerPoint

A/B testing

Data interpretation

Communication

Time management

Education

Bachelor's degree or equivalent practical experience

Tools

DV360

Google Ads

Yahoo DSP

Amazon Ads

Kochava (attribution)

Job description

SRI Resources seeks an APAC CTV Paid Media Planner to support a major corporate client in New York City. The 12+ month contract role requires on-site EST hours with remote APAC hour flexibility, offering exposure to OTT/CTV campaigns across partner platforms and data-driven optimization.

The candidate will collaborate with global teams, manage budgets, ensure attribution, and provide insights through detailed reporting. Strong Excel, PPT, and test-and-learn experience are preferred.