Media Planner

Bridget Mascolo; New York (NY); On-site; USD 56,000 - 63,000; Full time

Job summary

24 Seven Talent is seeking a Media Planner to support paid media campaigns across CTV/OTT with a focus on APAC-aligned audiences. This freelance role involves campaign execution, performance analysis and cross-functional collaboration.

You will coordinate with partners and regional teams, ensuring on-time launches with proper attribution, while monitoring performance and providing insights. StrongExcel and PowerPoint skills are essential.

Qualifications

• Minimum 2 years in media planning and paid digital media.
• Experience optimizing CPA/ROAS in lower-funnel campaigns.
• Knowledge of media terminology, testing and measurement practices.
• Advanced Excel skills and experience handling large datasets.
• Ability to create executive-ready PowerPoint presentations.
• Strong project management, communication, organizational and relationship-building skills.
• Bachelor’s degree in Business, Analytics, Marketing, Communications or Advertising, or equivalent professional experience.
• Ability to manage competing priorities and handle confidential information discreetly.

Responsibilities

• Support paid media planning and execution across device platforms, including Amazon Fire TV, Roku and Samsung.
• Coordinate with external partners and regional marketing teams in markets including Japan, Australia and Korea.
• Help campaigns launch on time with appropriate attribution tracking.
• Monitor performance, evaluate results against KPIs and share actionable insights.
• Track budgets and media plan changes, support reconciliation and prepare campaign reports.
• Partner with testing, programmatic media, strategy and creative teams to develop recommendations.

Skills

Media planning

Performance marketing

Media terminology

Project management

Communication

Relationship-building

OTT/CTV buying

International media buying

Education

Bachelor's degree in Business, Analytics, Marketing, Communications or Advertising, or equivalent

Tools

Excel

PowerPoint

Google Ads

DV360

Yahoo DSP

Amazon Ads

Kochava

Job description

Media Planner

Contract type: Freelance
Location: New York , NY
Salary: $41.00/hour-$46.00/hour
Remote: No
Reference: 517986
Contact name: Bridget Mascolo

Job description

Media Planner

About the Role

Help a streaming growth marketing team drive subscriber acquisition and profitability through paid media campaigns across connected TV (CTV) and over-the-top (OTT) platforms. This freelance opportunity focuses on audiences across the APAC region and combines campaign execution, performance analysis and cross-functional collaboration.

Schedule

• Monday, Thursday and Friday: 9:00 a.m.–5:00 p.m. ET, onsite in New York.
• Tuesday and Wednesday: 2:00–10:00 p.m. ET, remote to support APAC working hours.

Responsibilities

• Support paid media planning and execution across device platforms, including Amazon Fire TV, Roku and Samsung.
• Coordinate with external partners and regional marketing teams in markets including Japan, Australia and Korea.
• Help campaigns launch on time with appropriate attribution tracking.
• Monitor performance, evaluate results against KPIs and share actionable insights.
• Track budgets and media plan changes, support reconciliation and prepare campaign reports.
• Partner with testing, programmatic media, strategy and creative teams to develop recommendations.

Required Qualifications

• At least two years of media planning and paid digital media experience.
• Hands-on performance marketing experience optimizing lower-funnel outcomes such as CPA or ROAS.
• Knowledge of media terminology, testing and measurement practices.
• Advanced Excel skills and experience working with large datasets.
• Ability to create executive-ready PowerPoint presentations.
• Strong project management, communication, organizational and relationship-building skills.
• Ability to manage competing priorities, work proactively and handle confidential information discreetly.
• Bachelor’s degree in Business, Analytics, Marketing, Communications or Advertising, or equivalent professional experience.

Preferred Qualifications

• OTT or CTV media buying and agency experience.
• International media buying experience.
• Experience with Google Ads, Amazon Ads, DV360 or Yahoo DSP.
• Familiarity with conversion tracking and app attribution tools such as Kochava.