APAC Content Lead: SEO, AI Workflows & Editorial Ops

Skyscanner; Edinburgh (IN); Hybrid; USD 80,000 - 110,000; Full time

Job summary

Skyscanner is seeking an Editorial Lead to own the APAC content strategy and day-to-day operations. You will balance creativity with commercial impact, ensuring local relevance while maintaining global consistency.

You’ll champion AI-powered workflows, manage skilled freelancers, and keep a complex international content operation running smoothly. You’ll collaborate with SEO, PR, Lifecycle, Brand and Product teams to deliver campaigns that engage travelers and grow the business, using Contentful

Qualifications

• Editorially accomplished: built a career in content marketing, editorial management or publishing.
• SEO and AI search savvy: strong grasp of SEO and AI search concepts.
• Data-driven by nature: comfortable using analytics to prioritise work.
• Exceptionally organised: able to manage multiple markets, stakeholders and deadlines.

Responsibilities

• Own APAC Editorial Strategy across markets such as Australia, Japan, Korea, India, Taiwan and Hong Kong.
• Create, commission, optimise and refresh content guided by performance insights.
• Manage world-class freelancers and brief them to tight deadlines.
• Lead Content Operations and publish using Contentful while supporting launches and migrations.
• Use data to drive commissioning and optimisation priorities.
• Champion AI-native workflows to improve planning, briefing and production with editorial judgement.
• Collaborate with SEO, PR, Lifecycle, Brand and Product teams to deliver campaigns and content.

Skills

Editorial management

SEO knowledge

AI tools

Data analysis

Project management

Contentful

Travel content

Multilingual experience

GA4 analytics

Tools

Contentful

Job description

Skyscanner is seeking an Editorial Lead to own the APAC content strategy and day-to-day operations. You will balance creativity with commercial impact, ensuring local relevance while maintaining global consistency.

You’ll champion AI-powered workflows, manage skilled freelancers, and keep a complex international content operation running smoothly. You’ll collaborate with SEO, PR, Lifecycle, Brand and Product teams to deliver campaigns that engage travelers and grow the business, using Contentful