APAC Editorial & Content Lead

Skyscanner; Glasgow (KY); Hybrid; USD 95,000 - 125,000; Full time

Job summary

Skyscanner is seeking a Senior Content Manager, Editorial (12-Month FTC) to own editorial strategy and day‑to‑day operations across APAC markets. The role blends creativity with commercial impact, balancing local relevance and global consistency, and champions AI‑powered workflows.

You will lead content planning, commissioning, and optimization, manage skilled freelancers, and coordinate across SEO, PR, Lifecycle, Brand and Product teams to deliver travel content that helps explorers plan with

Qualifications

• Editorial management or publishing track record delivering content at scale.
• Strong understanding of editorial strategy across multiple markets and platforms.
• Experience with AI-assisted content workflows and ensuring quality at scale.

Responsibilities

• Own APAC editorial strategy and production across Australia, Japan, Korea, India, Taiwan, and Hong Kong.
• Commission, optimise and refresh content using SEO insights and performance data.
• Manage freelancers and editors, briefing and scheduling to meet deadlines.
• Lead content operations including publishing workflows in Contentful during launches and peak travel periods.
• Use analytics to identify opportunities and shape commissioning and optimisation priorities.
• Experiment with AI tools to improve planning, briefing and production with strong editorial judgement.
• Collaborate with SEO, PR, Lifecycle, Brand and Product to deliver campaigns and content that drive growth.

Skills

Editorial strategy

SEO and AI awareness

Data-driven decision making

Organisational excellence

Cross‑functional collaboration

Digital content tooling

Travel content expertise

Multilingual/content localization

Tools

Contentful

GA4

Kubit

Job description

Skyscanner is seeking a Senior Content Manager, Editorial (12-Month FTC) to own editorial strategy and day‑to‑day operations across APAC markets. The role blends creativity with commercial impact, balancing local relevance and global consistency, and champions AI‑powered workflows.

You will lead content planning, commissioning, and optimization, manage skilled freelancers, and coordinate across SEO, PR, Lifecycle, Brand and Product teams to deliver travel content that helps explorers plan with