Annual Fund Manager

United Food Bank; Mesa (AZ); On-site; USD 70,000 - 90,000; Full time

Job summary

United Food Bank is seeking an Annual Fund Manager to lead the strategy and execution of our annual giving program in Mesa, AZ. You will work with the Director of Individual Giving to set revenue goals, acquire and retain donors, and grow giving through multi-channel campaigns.

You will manage direct mail, email fundraising, digital appeals, and donor communications, using data, segmentation, and testing to improve results while aligning fundraising with our brand and mission to alleviate hunger.

Qualifications

• Bachelor’s degree or equivalent experience.
• 3–5 years in annual giving or related fundraising roles.
• Strong understanding of donor acquisition, retention, segmentation, and upgrades.
• Experience using data to evaluate results and improve fundraising.
• Proficient in Salesforce or similar CRM.

Responsibilities

• Develop and execute annual giving strategy.
• Manage annual fund revenue goals and forecast performance.
• Oversee direct mail, email fundraising, and digital campaigns.
• Collaborate with Marketing on donor-centered campaigns.
• Monitor donor segmentation and testing for improvements.

Skills

Annual giving

Donor acquisition

Donor retention

Data analysis

CRM Salesforce

Campaign optimization

Email fundraising

Education

Bachelor’s degree in business or related field

Tools

Salesforce

Job description

What if your fundraising expertise could turn generosity into greater community impact?As Annual Fund Manager at United Food Bank, you’ll lead annual giving strategies that grow revenue, strengthen donor retention, and inspire continued support. Using donor insights, testing, and multi-channel fundraising, you’ll help build a stronger annual giving program that fuels our mission to alleviate hunger.

Our Mission and Values:

We are passionate about our Mission of Uniting Communities to Alleviate Hunger. You are most likely to find success at United Food Bank if you are motivated to embrace our values:

We are Uniters – working together as one united team.

We are Cultivators – with a growth mindset and willing to try new things.

We are Optimists – with a positive attitude and a commitment to move our mission forward.

Position Summary:

The Annual Fund Manager is responsible for the strategy, execution, and performance of United Food Bank's annual giving program. Reporting to the Director of Individual Giving, this position manages broad-based individual donor fundraising with responsibility for achieving annual revenue, donor acquisition, retention, renewal, and growth goals.

The Annual Fund Manager manages direct mail, email fundraising, digital appeals, and other annual giving campaigns and uses donor data, segmentation, testing, and performance analysis to improve fundraising results. This position works closely with Marketing & Communications to develop compelling, donor-centered campaigns that align fundraising objectives with United Food Bank's broader brand, messaging, and storytelling strategy.

Responsibilities include, but are not limited to, the following:

Annual Fund Strategy & Revenue Management (40%)

• Develop and execute United Food Bank's annual giving strategy in alignment with individual giving and overall philanthropy goals.
• Manage annual fund revenue goals and regularly forecast, monitor, and report performance against plan.
• Develop and manage the annual solicitation and stewardship calendar for broad-based individual donors.
• Lead donor acquisition, renewal, retention, reactivation, and upgrade strategies.
• Develop donor segmentation and journey strategies that increase engagement, retention, giving frequency, and donor value.
• Identify opportunities to move annual donors into mid-level and major giving programs.
• Partner with the Director of Individual Giving to establish annual fund goals, priorities, budgets, and performance expectations.
• Manage annual fund expenses and evaluate return on investment across fundraising channels and campaigns.
• Lead the strategy and performance of direct mail, email fundraising, digital appeals, giving days, and other annual fund campaigns.
• Develop campaign objectives, fundraising offers, audience segments, solicitation strategies, testing plans, and performance goals.
• Manage external fundraising vendors responsible for direct mail and email campaign execution, including setting direction, managing timelines and deliverables, reviewing recommendations and creative, and holding partners accountable for results.
• Guide audience segmentation, cadence, testing, solicitation, and optimization strategies across direct response channels.
• Review campaign performance with vendor partners and use results and testing insights to continuously improve fundraising outcomes.
• Partner with Marketing & Communications on campaign concepts, messaging, storytelling, creative direction, and alignment with United Food Bank's brand and broader communications strategy.
• Ensure fundraising communications are donor-centered, include clear calls to action, and support established philanthropy objectives.
• Coordinate with Philanthropy Operations, Marketing & Communications, and external partners to ensure accurate data, timely execution, and effective campaign delivery.
• Lead the annual giving strategy for signature and seasonal fundraising campaigns.

Analytics, Optimization & Donor Experience (20%)

• Track and analyze annual fund performance, including revenue, response rate, average gift, donor retention, donor acquisition, return on investment, and other key fundraising metrics.
• Use donor and campaign data to identify trends, opportunities, and areas for improvement.
• Develop testing strategies across audiences, messaging, offers, timing, and channels and apply results to future campaigns.
• Provide regular annual fund reporting, forecasts, insights, and recommendations to the Director of Individual Giving.
• Partner with Philanthropy Operations to ensure accurate donor segmentation, campaign coding, data management, and reporting.
• Support a cohesive donor experience across solicitation, acknowledgment, stewardship, renewal, and upgrade communications.
• Monitor annual giving and direct response fundraising trends and identify opportunities to strengthen the program.

Other Duties as Assigned:

• Participate in team meetings and organization-wide initiatives.
• Maintain donor confidentiality in compliance with United Food Bank policies.

Requirements

Qualifications:

• Passion for alleviating hunger and aligned with our mission and values
• Bachelor’s degree in business development or related field (or equivalent combination of education and experience)
• At least 3 to 5 years of experience in annual giving, direct response fundraising, individual giving, philanthropy, or a related field.
• Demonstrated understanding of donor acquisition, retention, renewal, segmentation, stewardship, and upgrade strategies.
• Experience managing toward fundraising revenue goals and using data to evaluate and improve results.
• Strong analytical skills and comfort working with donor data, fundraising metrics, budgets, and campaign performance.
• High level of organization, follow-through, and attention to detail; Ability to take responsibility for outcomes, follow-through, and deadlines
• Ability to work independently in a performance-driven environment
• Strong written and verbal communication skills
• Proficiency with Salesforce or similar CRM required
• Self-motivated, dedicated to accomplishing tasks, able to take initiative and solve problems.
• Availability and willingness to attend evening or weekend events when needed
• Valid driver’s license with reliable transportation and insurability required.