ANCHOR/CONSUMER REPORTER - KSLA

GRAY MEDIA; Shreveport (LA); On-site; USD 50,000 - 70,000; Full time

Job summary

KSLA News 12 in Shreveport is seeking an Anchor/Consumer Reporter who can transform consumer issues into must-watch content. You should excel at turning complex complaints into clear, engaging stories for TV and digital platforms.

We’re looking for a storyteller with 2-3 years in a newsroom, a strong eye for visuals, and a digital-first approach to social media and streaming. The role blends on-air reporting with investigative work to serve the ArkLaTex community.

Qualifications

• 2-3 years of newsroom experience (consumer or investigative reporting a massive plus).
• Strong visual storytelling skills to hook viewers and keep them watching.
• Digital-first mindset with social media fluency and online engagement.
• Relentless curiosity and willingness to dig through records to find the truth.
• Versatile storytelling across broadcast scripts, web articles, and social content.
• Authentic, energetic on-air presence in field, at the desk, or live streams.

Responsibilities

• Lead our consumer investigations and get answers for viewers.
• Anchor with authority for both digital and broadcast newscasts.
• Use high-impact visuals to explain complex data and stories.
• Create daily platform-specific content for social media and streaming.
• Tell community stories that resonate locally and drive change.

Skills

Newsroom experience

Visual storytelling

Digital fluency

Curiosity

Versatile storytelling

On-air presence

Technical savvy

Job description

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About KSLA:

KSLA News 12 is the aggressive, National Edward R. Murrow Award-winning CBS affiliate serving the region known as the ArkLaTex. The station is the market’s leader in timely and accurate reporting of breaking news, investigative journalism, award-winning storytelling, and First Alert Weather. KSLA News 12 serves its community on all on-air, digital, and mobile platforms, embracing the innovation of the industry. In the center of the ArkLaTex is the Shreveport/Bossier City metroplex where the best of Louisiana, Texas, and Arkansas culture is combined to create a vibrant and comfortable lifestyle.

Job Summary/Description:

Are you the person family and friends call for advice if they’ve been ripped off? Do you have an instinct for spotting a scam and a relentless drive to help people who might have fallen victim? KSLA News 12 is looking for an Anchor/Consumer Reporter who isn't just a face behind a desk, but a champion for the ArkLaTex. We need an artful storyteller who thrives on getting answers and knows how to turn a complex consumer complaint into must-watch content—whether it’s a 30-second social clip or a deep-dive long-form investigation.

Duties/Responsibilities include, but are not limited to:

What You’ll Do:

• Champion the consumer: Lead our "Getting Answers" brand by investigating local scams, retail rip-offs, and bureaucratic red tape with a sense of urgency that matches the frustration of our audience.
• Anchor with authority: Command the desk for both digital and broadcast newscasts, delivering impactful news with the credibility our audience expects.
• Master visual storytelling: Use creative, high-impact visuals to break down complex data, crafting stories that are so visually engaging they leave the viewer wanting more.
• Own the digital space: Create daily, platform-specific content for social media and streaming that doesn't just repeat the broadcast but engages our digital audience where they live.
• Tell community stories: Find the human heart in every consumer issue, telling stories that resonate deeply with our local community and drive real change.

Qualifications/Requirements:

What You Bring:

• A proven track record: 2-3 years of experience in a newsroom (consumer or investigative reporting experience is a massive plus).
• Visual eye: You understand that how a story looks is just as important as what is said; you’re a pro at using visuals to hook an audience and keep them watching.
• Digital fluency: You know how to stop the scroll on social media and understand that "digital-first" isn't just a buzzword—it's how we win.
• Relentless curiosity: You don't take "no comment" for an answer, and you’re comfortable digging through records to find the truth.
• Versatile storytelling: You can write a tight broadcast script, a compelling web article, and an engaging social thread with urgency and ease.
• On-air presence: You’re authentic, energetic, and authoritative, whether you’re in the field, on the anchor desk, or live streaming from your phone.
• Technical savvy: You’re comfortable with the tools of modern journalism, from mobile editing to navigating streaming platforms.

KSLA-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.