Analytics Strategy Lead — Advanced Modeling

Adelphi Group; New York (NY); On-site; USD 70,000 - 135,000; Full time

Job summary

Beauty Co-Lab, an Omnicom Media Group unit for L’Oréal USA, seeks a senior data scientist to build causal experimentation models and co-develop advanced statistical learning techniques. You will partner with Planning & Investment to support campaigns across the lifecycle, delivering actionable insights.

Applicants should have a quantitative degree and 5+ years in a media environment, with Python, R, and SQL, and a deep knowledge of Bayesian methods and MMMs.

Qualifications

• University degree in a quantitative field (Statistics, Math, Physics, Economics, CS, or Engineering).
• 5+ years of experience in a media agency, in-house team, or consulting (strongly preferred).
• Experience applying advanced analytics in a media environment with coding in Python, R, SQL; Bayesian approaches, causal experimentation, MMMs.

Responsibilities

• Build causal experimentation models to advance learning agendas.
• Co-develop advanced statistical learning techniques with analytics teams.
• Provide analytics support across the campaign lifecycle with a hands-on and strategic approach.

Skills

Statistical analysis

Bayesian methods

Causal experimentation

Marketing analytics

Education

Bachelor's degree in Statistics / Mathematics / Economics / CS / Engineering

Tools

Python

R

SQL

Job description

Beauty Co-Lab, an Omnicom Media Group unit for L’Oréal USA, seeks a senior data scientist to build causal experimentation models and co-develop advanced statistical learning techniques. You will partner with Planning & Investment to support campaigns across the lifecycle, delivering actionable insights.

Applicants should have a quantitative degree and 5+ years in a media environment, with Python, R, and SQL, and a deep knowledge of Bayesian methods and MMMs.