Manager, Streaming & Audio, NBC News Group Digital Analytics

NBCUniversal; New York (NY); Hybrid; USD 100,000 - 115,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

401(k)

Paid leave and tuition reimbursement

Discounts and perks

Job summary

NBCNews Group, part of NBCUniversal, is seeking a Digital Analytics Manager to lead content performance analysis across streaming and audio platforms. You will shape analytics approaches, ensure data accuracy, and translate data into actionable recommendations for stakeholders across editorial, marketing, finance, product, and business teams.

You will partner with teams to understand what audiences watch and listen to, how they engage, and where to improve programming, distribution, and audience

Qualifications

• 5+ years analytics experience in media, entertainment, streaming, or digital publishing
• BA/BS or MS in Statistics, Mathematics, Economics, Finance, CS or related field
• Experience with web and social analytics tools (Adobe Analytics, GA, etc.)
• Experience with data visualization tools (Tableau/Looker/Domo/Power BI)
• Strong proficiency in SQL and Excel (R/Python a plus)

Responsibilities

• Analyze performance of content across streaming and audio to identify trends and insights for stakeholders
• Lead daily, weekly, and monthly reporting on audience consumption and engagement
• Develop dashboards and data visualizations for leadership and stakeholders
• Create and maintain audience and consumption forecasts with finance/planning teams
• Partner with communications and marketing on data-driven messaging about performance and milestones
• Monitor streaming/digital media landscape for industry trends and audience behavior
• Collaborate with editorial, product, finance, marketing, and business teams on ad hoc analyses
• Ensure accuracy and consistency of streaming and audio data, reporting, and measurement methodologies

Skills

Analytics experience

SQL

Excel

Data visualization

Industry knowledge

Education

BA/BS or MS in quantitative field

Tools

Adobe Analytics

Google Analytics

Tableau

Looker

Domo

Power BI

Job description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description

NBC News Group is looking for a passionate, motivated candidate to join the Digital Analytics team. Our team sits at the intersection of data, storytelling, and growth—using insights to inform content strategy, optimize product experiences, and drive audience growth and engagement across our brands.

In this role, you will lead reporting and analysis of content performance across streaming and audio platforms with a focus on our FAST channels, NBC News NOW, Dateline 24/7 and TODAY All Day. The Manager will play a critical role on the team, shaping analytics approaches, ensuring data accuracy, identifying key trends and performance drivers, and translating complex data into clear, actionable recommendations. You will partner with a diverse group of stakeholders across editorial, marketing, finance, product, and business teams to help them understand what audiences are watching and listening to, how they’re engaging with our content, and where opportunities exist to improve programming, distribution, and the overall audience experience.

The ideal candidate brings a strong foundation in data analysis, a sharp eye for patterns, and a deep interest in digital media, streaming, and audio. You understand industry trends, content consumption, and audience behavior—and are excited to turn that knowledge into meaningful insights that help shape strategy across NBC News Group.

Responsibilities

• Analyze performance of NBC News Group content across streaming and audio platforms to identify key trends, performance drivers, and actionable insights for stakeholders
• Lead and support daily, weekly, and monthly reporting on audience consumption, engagement, and content performance, evolving reporting approaches as business needs change
• Develop dashboards, presentations, and data visualizations that clearly communicate performance trends, insights, and recommendations to stakeholders and senior leadership
• Create and maintain audience and consumption forecasts for streaming platforms in partnership with finance and planning teams
• Partner closely with communications and marketing teams to develop data-driven messaging around streaming performance, audience growth, and key milestones
• Monitor the broader streaming and digital media landscape to identify industry trends, evolving audience behaviors, and competitive performance
• Partner with editorial, product, finance, marketing, and business teams on ad hoc analyses that answer key business questions and inform strategic decision-making
• Help ensure the accuracy and consistency of streaming and audio data, reporting, and measurement methodologies across the organization

Qualifications

• 5+ years of analytics experience, preferably within the media, entertainment, streaming, or digital publishing industries
• BA/BS or MS degree in a quantitative area of study (Statistics, Mathematics, Economics, Finance, Computer Science, or related discipline)
• Experience with web and social analytics tools (Adobe Analytics, Google Analytics, etc.)
• Experience with data visualization tools such as Tableau, Looker, Domo, or Power BI
• Strong proficiency in SQL and Excel (R or Python a plus)

Desired Skills/Characteristics

• Strong project and process management skills, with experience managing workflows and collaborating across multiple teams and stakeholders
• Ability to thrive in a fast-paced environment while managing multiple priorities and maintaining strong attention to detail
• Excellent written and verbal communication skills, particularly the ability to translate complex data and analyses into clear, compelling insights for audiences with varying levels of analytical expertise
• Strong analytical thinking, intellectual curiosity, and a passion for using data to uncover insights and solve problems
• A proactive, self-starter mindset with a strong sense of ownership and accountability

Additional Requirements

• Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range

$100,000 - $115,000 (bonus eligible)

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [e-mail].