Analytics Lead - Client Insights & Strategy

Directions Research, Inc; Cincinnati, Northern (OH, KY); Hybrid; USD 90,000 - 140,000; Full time

Job summary

The Directions Group, a strategic insights firm, is seeking an Analytics Lead to join our client-service pods in Cincinnati, OH (Hybrid) or Remote (US). You will define data needs, lead analytic planning, build visualizations, and deliver findings that drive strategy, partnering with Client Relationship Leads and Intelligence Leads.

You will turn data into actionable stories and recommendations, design AI-enabled analytic approaches, connect multiple data sources, and guide day-to-day analytics

Qualifications

• At least 5 years of experience in market research, insights, analytics, strategy or related field.
• Experience in healthcare, restaurants, food, retail or CPG is helpful.
• Owns day-to-day analytics on projects and engages in client-facing deliverables.
• Strong communicator and storyteller with client interaction and consultative presence.
• Fluency in quantitative methods and comfort with multiple data sources.
• Proficient in Excel, dashboards or Crosstab tools, and presentation platforms; curious about AI-enabled data prep and visualization.

Responsibilities

• Define data needs, lead analytic planning and execution.
• Create visualizations and findings to fuel narratives.
• Partner with Intelligence and Client Relationship Leads on client-ready stories.
• Lead modern AI-enabled analytic approaches and connect multiple data sources.
• Ensure timely, high-quality deliverables across projects.

Skills

Market research

Analytics

Client relationship

Storytelling

Data visualization

AI-enabled tools

Excel

Dashboards

Crosstab tools

Data sourcing

Tools

Excel

Dashboards

Crosstab tools

Presentation platforms

Job description

The Directions Group, a strategic insights firm, is seeking an Analytics Lead to join our client-service pods in Cincinnati, OH (Hybrid) or Remote (US). You will define data needs, lead analytic planning, build visualizations, and deliver findings that drive strategy, partnering with Client Relationship Leads and Intelligence Leads.

You will turn data into actionable stories and recommendations, design AI-enabled analytic approaches, connect multiple data sources, and guide day-to-day analytics