Analytics Lead — AI-Driven Insights (Remote)

Directions Research, Inc; Cincinnati (OH); Hybrid; USD 90,000 - 130,000; Full time

Job summary

The Directions Group in Cincinnati is seeking an Analytics Lead to turn data into clear, actionable stories and compelling client narratives. You will design AI-enabled analytic approaches, connect multiple data sources, and collaborate with Intelligence and Client Relationship Leads to shape insights for client-ready deliverables.

You should have 5+ years in analytics or insights, with experience across healthcare, restaurant, retail, or CPG and a strong track record of leading analytics on

Qualifications

• Minimum 5 years in market research, insights, analytics, strategy, marketing, or related field.
• Experience in healthcare, restaurant, food, retail and/or CPG is helpful; tobacco industry openness welcomed.
• Track record owning day-to-day analytics on projects and contributing to client deliverables.
• Strong communicator with storytelling skills and client interaction.
• Fluency with quantitative methods and comfort across multiple data sources.
• Proficiency in Excel, dashboards/crosstab tools, and AI-enabled data prep, text analytics, and visualization.
• Growth mindset and ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Turn data into clear, actionable stories and 'now what' recommendations for clients.
• Design and lead modern analytic approaches, connect multiple data sources.
• Partner with Intelligence and Client Relationship Leads to shape client-ready narratives.
• Engage in client-facing deliverables and discussions with a consultative presence.
• Maintain rigorous analytics timelines and high-quality outputs across projects.

Skills

Analytics Leadership

Data storytelling

Data visualization

Client facing

AI analytics

Data prep

Text analytics

Excel

Dashboards

Cross-functional work

Tools

Excel

Dashboards

Crosstab tools

Text analytics

Job description

The Directions Group in Cincinnati is seeking an Analytics Lead to turn data into clear, actionable stories and compelling client narratives. You will design AI-enabled analytic approaches, connect multiple data sources, and collaborate with Intelligence and Client Relationship Leads to shape insights for client-ready deliverables.

You should have 5+ years in analytics or insights, with experience across healthcare, restaurant, retail, or CPG and a strong track record of leading analytics on