Analytics Implementation Consultant

Remote; San Francisco (CA); À distance; USD 110 000 - 160 000; Plein temps

Avantages offerts par ce poste

Remote-first company

Bonuses quarterly

28 days annual leave

Flexible hours

Referral bonuses

Equipment provided

Annual retreats

Résumé du poste

Sporty Group is seeking a skilled GTM/GA4 Implementation Specialist to ensure accurate tracking, audits, and strategic use of analytics across web and mobile platforms. You will lead implementations and maintenance while partnering with Marketing, Product, and Engineering to deliver reliable data for decision-making.

Remote-first company offering a competitive salary with quarterly bonuses, 28 days leave, flexible core hours, and opportunities for annual retreats.

Qualifications

• Minimum 3 years implementing, auditing, and managing GTM/GA4 across web and mobile platforms.
• Strong understanding of web analytics, digital marketing, and data privacy.
• Experience configuring and troubleshooting analytics tracking for campaigns and third-party platforms in a B2C environment.
• Excellent communication and organizational skills, especially with remote teams and stakeholders.
• Analytical mindset with ability to translate data into insights.
• Proficiency in HTML, CSS, and JavaScript and how they interact with GTM/GA4.
• Familiarity with attribution, experimentation, and cross-channel measurement.

Responsabilités

• Campaign management: ensure accurate tracking for conversions and events; analyze performance and provide insights.
• Marketing platform integration: configure tracking for third-party platforms and attribution.
• Stakeholder partnership: collaborate with Marketing, Product, and Engineering to define tracking needs.
• Platform audit: audit GTM and GA4 implementations to identify issues and improvements.
• Implementation: lead GTM/GA4 deployment across web platforms with proper tags and data capture.
• Maintenance: update and optimize GTM containers and GA4 configurations for new features.
• Debugging: troubleshoot tag management, data layers, and analytics tracking.
• Training & documentation: train teams and document processes and changes.
• Compliance & privacy: ensure GDPR/CCPA compliance and user privacy standards.
• Ownership: own front-end and back-end tracking events; test events with Product/Engineering.
• Documentation: curate tracking schema for events, triggers, and user properties.

Connaissances

GTM & GA4 implementation

Web analytics

Campaign attribution

Stakeholder communication

Data privacy

HTML/CSS/JavaScript

Troubleshooting analytics

Training & documentation

Remote collaboration

Outils

Google Tag Manager

Google Analytics 4

AppsFlyer

Adjust

Google Ads

Meta Ads

TikTok Ads

Server-Side GTM

A/B testing tools

SEO tools

Description du poste

We seek a skilled Google Tag Manager (GTM)/Google Analytics 4 (GA4) Implementation Specialist to join Sporty Group. This role is critical in ensuring the accuracy, efficiency, and strategic use of our data analytics platforms to drive business objectives.

What you'll be doing

• Campaign Management: Support marketing campaigns by ensuring accurate tracking for conversions, events, and user interactions. Analyse campaign performance data and provide insights to improve campaign effectiveness.
• Marketing Platform Integration: Configure and manage tracking for third-party advertising and marketing platforms, ensuring accurate attribution, conversion tracking, and campaign measurement.
• Stakeholder Partnership: Partner with Marketing, Product, and Engineering teams to understand campaign requirements, manage stakeholder needs and expectations, advise on tracking strategies, and ensure timely delivery of analytics implementations.
• Platform Audit: Conduct comprehensive audits of our Google Tag Manager and Google Analytics 4 implementations to identify discrepancies, inefficiencies, and opportunities for improvement.
• Implementation: Lead the implementation of GTM and GA4 across our web platforms, ensuring all tags, triggers, and variables are correctly configured to capture the required data.
• Maintenance: Regularly update, maintain, and optimize GTM containers and GA4 configurations to support new features, evolving business requirements, and platform updates.
• Debugging: Identify, troubleshoot, and resolve issues related to tag management, data layers, and analytics tracking, ensuring data integrity and accuracy across all marketing channels.
• Training & Documentation: Train internal teams on the effective use of GTM and GA4 for their day-to-day operations. Document processes, best practices, and system changes.
• Compliance & Privacy: Ensure all implementations comply with data protection regulations such as GDPR and CCPA while maintaining user privacy standards.
• Ownership: Own the implementation of front-end and back-end tracking events and serve as the primary specialist for investigating and resolving tracking issues. Establish processes for testing events across Product Managers and Engineering teams.
• Documentation: Curate and maintain a tracking schema for front-end and back-end events, including triggers, event parameters, user properties, and related documentation.

What you'll bring

• Minimum of 3 years of experience implementing, auditing, and managing Google Tag Manager and Google Analytics 4 across complex web, Android, and iOS platforms.
• Strong understanding of web analytics, digital marketing, and data privacy.
• Demonstrated experience implementing, configuring, and troubleshooting analytics tracking across marketing campaigns and third-party advertising platforms in a B2C environment.
• Excellent communication and organizational skills, especially when collaborating across remote teams and with both technical and non-technical stakeholders.
• Excellent analytical and problem-solving skills, with a passion for turning data into actionable insights.
• Proficient in HTML, CSS, and JavaScript, with a solid understanding of how they interact with GTM and GA4.
• Familiarity with A/B testing tools, SEO, PPC, and social media campaign tracking.

Nice to Have

• Experience in the sports betting or gaming industry.
• Experience with marketing, attribution, and analytics platforms such as AppsFlyer, Adjust, Google Ads, Meta Ads, TikTok Ads, or similar.
• Experience implementing Server-Side Google Tag Manager for business-critical events.
• Google Analytics, Google Tag Manager, or related certifications.

What’s in it for you

• Sporty is a remote first company in pursuit of sustainability
• A competitive salary + individual performance based bonuses every quarter
• 28 days paid annual leave
• Our core working hours are 10am-3pm in your local time zone with flexibility outside of this
• Referral bonuses & flash bonuses
• Top of the line equipment
• Annual company retreats to provide great internal networking opportunities

Interview process

• Aptitude test via Test Gorilla
• Remote video screening with our Talent Acquisition Team
• Remote video interview with Team Members (60 Mins)
• Final discussion with the hiring manager (60 mins)