Analytics-Driven Director, Undergraduate Marketing

Rutgers University; Piscataway Township (NJ); On-site; USD 125,000 - 135,000; Full time

Job summary

Rutgers University in New Jersey is seeking a Director of Marketing & Communications for the Undergraduate Admissions Office within the Division of Enrollment Management. You will lead marketing strategies and communications to support undergraduate recruitment, collaborating with university partners to ensure consistent brand alignment across channels.

The role manages a team, drives data-driven practices, and uses analytics to improve impact.

Qualifications

• Bachelor’s degree in marketing, communications, public relations, or related field.
• 8–10 years of relevant experience.
• Experience leading marketing and communications initiatives.

Responsibilities

• Lead senior marketing strategist for undergraduate recruitment.
• Develop and execute comprehensive marketing and communications campaigns (email, print, web, social, digital).
• Use analytics and performance metrics for improvement and enrollment alignment.
• Supervise and develop a marketing and communications team; manage budget.
• Collaborate with enrollment management units and university partners on communications.

Skills

Marketing leadership

Campaign management

Data analytics

Education

Bachelor's degree

Job description

Rutgers University in New Jersey is seeking a Director of Marketing & Communications for the Undergraduate Admissions Office within the Division of Enrollment Management. You will lead marketing strategies and communications to support undergraduate recruitment, collaborating with university partners to ensure consistent brand alignment across channels.

The role manages a team, drives data-driven practices, and uses analytics to improve impact.