Analytics-Driven Digital Marketing Ops Intern

Hilltop Holdings; Dallas (TX); On-site; USD 18,000 - 30,000; Part time

Job summary

Hilltop Holdings seeks a Digital Analytics & Marketing Operations Intern to support optimization of digital experiences through data analysis, QA, content governance, and marketing operations. The role assists with website taxonomy, customer journey mapping, campaign tracking, reporting, analytics validation, and documentation.

You will research AI tools to identify automation opportunities and present improvements.

Qualifications

• High school diploma or GED required or equivalent.
• Rising senior pursuing business, marketing, or related field preferred.
• Some experience (1–2 years) preferred but not required.

Responsibilities

• Help develop and maintain website content taxonomies and governance documentation.
• Map customer journeys and identify opportunities to improve digital experiences.
• Support website, content, campaign, and analytics QA.
• Assist with campaign tracking, reporting, and data organization.
• Research and test approved AI tools, focusing on automating marketing operations, QA, reporting, and documentation.
• Document experiments, processes, findings, and recommendations.
• Support digital experience and marketing operations projects as assigned.
• Other duties as assigned.

Skills

MS Office

Excel

PowerPoint

PowerBI

Education

High school diploma or GED

Pursuing business or marketing (rising senior)

Tools

PowerBI

Job description

Hilltop Holdings seeks a Digital Analytics & Marketing Operations Intern to support optimization of digital experiences through data analysis, QA, content governance, and marketing operations. The role assists with website taxonomy, customer journey mapping, campaign tracking, reporting, analytics validation, and documentation.

You will research AI tools to identify automation opportunities and present improvements.