Digital Analytics & Marketing Operations Intern

Hilltop Holdings; Dallas (TX); On-site; USD 18,000 - 30,000; Part time

Job summary

Hilltop Holdings seeks a Digital Analytics & Marketing Operations Intern to support optimization of digital experiences through data analysis, QA, content governance, and marketing operations. The role assists with website taxonomy, customer journey mapping, campaign tracking, reporting, analytics validation, and documentation.

You will research AI tools to identify automation opportunities and present improvements.

Qualifications

• High school diploma or GED required or equivalent.
• Rising senior pursuing business, marketing, or related field preferred.
• Some experience (1–2 years) preferred but not required.

Responsibilities

• Help develop and maintain website content taxonomies and governance documentation.
• Map customer journeys and identify opportunities to improve digital experiences.
• Support website, content, campaign, and analytics QA.
• Assist with campaign tracking, reporting, and data organization.
• Research and test approved AI tools, focusing on automating marketing operations, QA, reporting, and documentation.
• Document experiments, processes, findings, and recommendations.
• Support digital experience and marketing operations projects as assigned.
• Other duties as assigned.

Skills

MS Office

Excel

PowerPoint

PowerBI

Education

High school diploma or GED

Pursuing business or marketing (rising senior)

Tools

PowerBI

Job description

Hilltop Holdings is seeking a Digital Analytics & Marketing Operations Intern to support the optimization of digital experiences through data analysis, quality assurance, content governance, and marketing operations. This role assists with website taxonomy management, customer journey mapping, campaign tracking, reporting, and analytics validation while helping maintain organized documentation and processes. The intern will also research and test approved AI tools to identify opportunities for automation and operational efficiency, contributing insights and recommendations that support data-driven decision-making and continuous improvement across digital marketing initiatives.

Responsibilities

• Help develop and maintain website content taxonomies and governance documentation
• Map customer journeys and identify opportunities to improve digital experiences
• Support website, content, campaign, and analytics QA
• Assist with campaign tracking, reporting, and data organization
• Research and test approved AI tools, with a focus on automating repetitive marketing operations, QA, reporting, and documentation
• Document experiments, processes, findings, and recommendations
• Support digital experience and marketing operations projects as assigned
• Other duties as assigned

Qualifications

• High school diploma, GED, or equivalent.
• Rising Senior pursuing business, marketing, or related field is preferred
• Some experience (1 – 2 years) is preferred but not required
• Computer hardware, operating system (Windows or Mac), and software/application (MS Office, Internet Explorer, Outlook etc.) skills.
• Knowledge of Microsoft office (particularly Excel and PowerPoint), PowerBI is a plus
• Excellent verbal, written, and communication skills
• Proven self-starter who can initiate tasks and follow up to completion
• Exceptional time management and organizational skills
• Desire to learn about career opportunities in the financial services industry
• Candidate MUST have authorization to work for any employer in the US without requiring sponsorship, whether in student status or not
• The above statements are intended to describe the general nature and level of work being performed by individuals in, or assigned to, the above position and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required, and may be changed at the discretion of the Company.

About Us

Founded in 1998 and headquartered in Dallas, Texas, Hilltop Holdings offers a diverse range of financial services through its three primary subsidiaries, PlainsCapital Bank, PrimeLending, and HilltopSecurities. PlainsCapital Bank is a leading commercial bank with locations throughout Texas. PrimeLending is a national mortgage provider focused on purchase mortgage originations. HilltopSecurities provides financial advisory, clearing, retail brokerage, and other investment banking services. Hilltop Holdings seeks to build the premier Texas-based diversified financial services holding company through acquisitions and organic growth. To learn more, please visit www.hilltop.com .

About The Team

The Finance department at Hilltop Holdings is a vital component of our organization. We are responsible for managing and optimizing the financial health of the company. Our team is comprised of highly skilled professionals who possess a deep understanding of the intricate workings of the financial world. We analyze and interpret financial data, ensure accurate reporting and compliance with regulations. With a focus on strategic financial planning and forecasting, we provide valuable insights to guide decision-making processes throughout the organization. From budgeting and forecasting to financial analysis and risk management, our department plays a crucial role in driving the success and sustainability of Hilltop. We work closely with other departments to support their objectives, provide financial guidance, and facilitate effective resource allocation. With a commitment to integrity, transparency, and fiscal responsibility, the Finance department at Hilltop is dedicated to achieving and maintaining financial excellence.