Analytics-Driven Digital Marketing Lead

WeightNot, LLC; Vienna (VA); On-site; USD 50,000 - 70,000; Full time

Job summary

WeightNot, LLC is seeking a Marketing Specialist to oversee electronic and web-based marketing activities, including pay-per-click campaigns and SEO. The role demands experience in analyzing marketing channels and reporting outcomes.

The ideal candidate will have a degree in Marketing and familiarity with various online marketing tools and strategies. Strong analytical skills and proficiency in MS Excel are essential for driving performance improvements.

Qualifications

• College degree in Marketing or similar concentration.
• Familiarity with SEO and CPC, CPL, CPA analyses.
• Proficiency with data analysis and web analytics.

Responsibilities

• Manage electronic and web-based marketing activities.
• Develop and optimize pay-per-click campaigns.
• Analyze market performance and reporting.

Skills

SEO/Natural Search Results Rankings

CPC, CPL, CPA Analyses

Data Analysis

Web Analytics tools

MS Excel

CRM strategies

Education

College Degree in Marketing or similar concentration

Job description

WeightNot, LLC is seeking a Marketing Specialist to oversee electronic and web-based marketing activities, including pay-per-click campaigns and SEO. The role demands experience in analyzing marketing channels and reporting outcomes.

The ideal candidate will have a degree in Marketing and familiarity with various online marketing tools and strategies. Strong analytical skills and proficiency in MS Excel are essential for driving performance improvements.