Analytics and Insights Engineer II

PowerToFly; Arizona; On-site; USD 91,000 - 180,000; Full time

Job summary

Deloitte Digital's Data Science and Analytics practice seeks a creative, data-driven professional to advance marketing analytics solutions that drive client value across paid, owned and earned channels. You will work across Marketing, Advertising, Commerce and Product Innovation to define measurement plans and data strategies.

Responsibilities include mapping customer journeys, building dashboards in Tableau/Looker, conducting analyses, and translating insights into actionable recommendations

Qualifications

• 2+ years managing digital marketing/advertising analytics for large clients.
• 1+ years Adobe CJA experience.
• Bachelor's degree or equivalent.
• Willingness to travel ~30% based on project needs.
• Authorized to work in the United States without sponsorship.

Responsibilities

• Map, analyze, and optimize end-to-end customer journeys for insights and growth.
• Address business questions and quantify impact across paid, owned, and earned channels.
• Define analytics, modeling, tagging strategies, and develop measurement plans.
• Create dashboards with Tableau, Looker, or similar tools and present findings to executives.
• Collaborate across Marketing, Advertising, Commerce, and Product Innovation teams to guide data-driven decisions.

Skills

Digital marketing analytics

Adobe CJA

SQL

Tableau

Excel

Data visualization

Education

Bachelor's degree

Tools

Google Analytics

DV360

Ads Data Hub

Adobe Analytics

Salesforce/SFMC

Job description

Our Deloitte Customer team empowers organizations to build deeper relationships with customers through innovative strategies, advanced analytics, Generative AI, transformative technologies, and creative design. We can enhance customer experiences and drive sustained growth and customer value creation and capture, through customer and commercial strategies, digital products and innovation, marketing, commerce, sales, and service. We are a team of strategists, data scientists, operators, creatives, designers, engineers, and architects. Our team balances business strategy, technology, creativity, and ongoing managed services to solve the biggest problems that affect customers, partners, constituents, and the workforce.

Recruiting for this role ends on December 18, 2026

Work you'll do

Deloitte Digital's Data Science and Analytics practice is seeking creative minds and persistent problem solvers to build and support cutting-edge marketing analytics solutions that help our clients deliver customer value at every touchpoint. Marketing and advertising analytics are at the forefront of guiding data-driven strategies by leveraging emerging technologies, keen analytical abilities and a laser focus on addressing the client's business initiatives, rooted in data. Marketing and advertising analytics are a critical influencer in what drives marketing success and is in constant exploration for clients as the discipline of a data-first mentality evolves marketing.

This person will work across our Marketing, Advertising, Commerce and Product Innovation functions within Deloitte Digital, to support data-driven, analytical decisioning for our clients. This person will work cross-functionally between teams to guide measurement frameworks, learning agendas, data strategy, and performance analytics. Key responsibilities include:

• Leverage advanced data analytics and visualization tools to map, analyze, and optimize end-to-end customer journeys, identifying key pain points and opportunities to drive enhanced experiences and business growth.
• Uncover client's key business questions, design and execute analysis to address those questions, and be able to demonstrate the impact of recommendations across paid, owned, and earned channels
• Bring a strong background with proven experience in marketing, advertising and commerce analytics, audience discovery and segmentation, measurement, modeling strategy, and data quality
• Bring extensive knowledge across paid, owned, and earned, with a focus of analytical expertise in one or more of the following: omnichannel, media (display, paid search, programmatic, paid social), organic social, social listening/trend identification, site, app, email/Push/SMS - CRM, or voice of the customer/brand studies
• Dive into large datasets, uncovering insights, and providing impactful recommendations to clients leveraging tools like Google Analytics, DV360, Ads Data Hub, Adobe Analytics, Salesforce/SFMC and more
• Transform data into actionable insights through strong storytelling with data designed for executive-level audiences by connecting the dots across channels through data to provide a holistic view of marketing/advertising/commerce efforts
• Create dashboards via Tableau, Datorama, Data Studio, Looker, or other similar data visualization tools
• Support the vision and creation of measurement plans, testing plans, tagging strategies, modeling strategy, and experimentation/A/B testing deployment

The team

Deloitte's Advertising, Marketing & Commerce team creates content and experiences that inspire action. We design and implement technology platforms for personalized marketing across all digital touchpoints, specializing in customer-centric B2B and B2C solutions. Our in-house agency engages customers throughout their journey, working on projects like AdTech, MarTech, campaign automation, CRM, and lead-to-loyalty orchestration. Join us to drive impactful customer interactions and business growth.

Qualifications

Required:

• 2+ years of experience in managing digital marketing/advertising analytics, including marketing mix model and/or attribution solutions for complex, large-scale clients.
• 1+ years of Adobe Customer Journey Analytics (CJA) experience
• Bachelor's degree or equivalent professional experience.
• Ability to travel 30%, on average, based on the work you do and the client and industries/sectors you serve.
• Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future

Preferred:

• Proficient in defining analytics, modeling, tagging strategies, and developing comprehensive measurement and testing plans.
• Strong command over analytical methodologies for optimizing customer datasets and digital campaigns.
• Advanced skills in Excel, SQL, Tableau, or other data analysis tools, with a high level of competence in digital analytics and tag management solutions.
• Exceptional project management skills, with a proven track record of managing work and meeting deadlines in a highly organized and autonomous manner.
• Excellent communication, leadership, and team collaboration skills, coupled with a strong executive presence for client-facing interactions.

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $91,100 to $179,500.

You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

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