Analyst – Social Media Insights & Reporting (Hybrid)

United Airlines; Chicago (IL); On-site; USD 64,000 - 89,000; Full time

Job summary

United Airlines is seeking an Analyst – Social Media Insights & Reporting to enhance their social media campaign effectiveness. This role involves analytics, reporting, and contributing to branded marketing strategies. Ideal candidates will possess social media analytics experience, strong communication skills, and a Bachelor’s Degree. Join a growing team dedicated to shaping the brand's story across various platforms.

Benefits

Medical, dental, and vision benefits

Paid time off and holidays

401(k) plan

Flight privileges

Qualifications

• 2+ years of experience in social media analytics or a similar function.
• Knowledge of social and digital marketing measurement and tools.
• Ability to translate data into insights for executive-level audiences.

Responsibilities

• Support social media data analysis and reporting for campaigns.
• Compile social media metrics and analyze data for content effectiveness.
• Design and deliver reports for leadership and internal stakeholders.

Skills

Social media analytics

Data analysis

Reporting

Attention to detail

Communication

Education

Bachelor’s Degree

Tools

Microsoft Excel

PowerPoint

SharePoint

Teams

Job description

Achieving our goals starts with supporting yours. Grow your career, access top-tier health and wellness benefits, build lasting connections with your team and our customers, and travel the world using our extensive route network.

Come join us to create what’s next. Let’s define tomorrow, together.

Description

Our Corporate Communications team brings our uniquely United story to life with the public, our customers and employees, across the world. From internal communications and newsletters to public and media relations campaigns, and social media strategy, we’re sharing our story with the world in a way that’s clear, consistent and inspiring. Get your pen ready and help us continue to write our next chapter.

Job Overview And Responsibilities

The Analyst – Social Media Insights & Reporting, will support social media data analysis and reporting for campaigns that promote United brand consideration, preference, and passion. This role will gather and track data from social media accounts, compile social media metrics, analyze data, generate insights, and make recommendations to support social media content effectiveness. This role will also support social media reporting needs for leadership and other internal stakeholders.

• Analytics
• Support social media measurement and analytics within United’s Brand Marketing team with a focus on the Executive and Employee Social Media function
• Gather and track data from social media accounts using native data tools, social media software, and dashboards
• Compile social media metrics like impressions, reach, engagement rate, click-through rate, and share rate across Instagram, TikTok, LinkedIn, and other platforms
• Analyze data to assess social media content effectiveness
• Generate insights based on creative concept, content format and length, and channel distribution
• Provide recommendations to Brand Marketing team to make data-driven decisions when crafting strategy and creative for executive, employee, and influencer social media channels
• Reporting
• Design and deliver reports for United leadership and internal stakeholders
• Maintain United and industry social media benchmarks for reporting and campaign comparisons
• Compile social media results from executive, employee, and social influencers for email recaps, report decks, and ad hoc requests
• Help translate data analysis into executive-level summaries and key takeaways
• Contribute to integrated marketing communications reports and presentations
• Team operations
• Support the Brand Marketing Operations team as needed
• Liaise with agency and software partners providing analytics services
• Support the organizing and staffing of team events and meetings
• Assist with social media budget management and billing as needed
• Stay up to date on best practices and measurement tools in the marketing and social media industries
  
  

Qualifications

What’s needed to succeed (Minimum Qualifications):

• Bachelor’s Degree
• 2+ years of experience in social media analytics or a similar function
• Knowledge of social and digital marketing measurement, tools, and vendors
• Demonstrated knowledge of various media channels (social, paid, earned, owned)
• Ability to translate data into learnings and insights for executive-level audiences
• Strong attention to detail and organizational skills
• Good written communication skills
• Self-starter who can work independently
• Ease of working in a fast-paced, deadline-driven environment
• Proficiency in Microsoft Excel, PowerPoint, SharePoint and Teams
• Must be legally authorized to work in the United States for any employer without sponsorship
• Successful completion of interview required to meet job qualification
• Reliable, punctual attendance is an essential function of the position
  
  

The base pay range for this role is $64,885.00 to $88,440.00.

The base salary range/hourly rate listed is dependent on job-related, non-discriminatory factors such as experience, education, and skills. This position is also eligible for bonus and/or long-term incentive compensation awards.

You may be eligible for the following competitive benefits: medical, dental, vision, life, accident & disability, parental leave, employee assistance program, commuter, paid holidays, paid time off, 401(k) and flight privileges.

United Airlines is an equal opportunity employer. United Airlines recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status and other protected status as required by applicable law. Equal Opportunity Employer - Minorities/Women/Veterans/Disabled/LGBT.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions. Please contact [e-mail] to request accommodation. WHQ00025222