Analyst – Social Media Insights %26 Reporting (Hybrid)

United Airlines; United States; Remote; USD 55,000 - 85,000; Full time

Job summary

A leading airline company seeks an Analyst in Social Media Insights & Reporting to enhance data-driven strategies. The role involves social media data analysis, reporting for marketing campaigns, and presenting insights to stakeholders. Suitable candidates should have a Bachelor’s degree and over two years of related experience in analytics for social media.

Qualifications

• 2+ years of experience in social media analytics or a similar function.
• Knowledge of social and digital marketing measurement, tools, and vendors.
• Ability to translate data into learnings and insights for executive-level audiences.

Responsibilities

• Support social media measurement and analytics within United's Brand Marketing team.
• Design and deliver reports for United leadership and internal stakeholders.
• Contribute to integrated marketing communications reports and presentations.

Skills

Social media analytics

Data analysis

Communication

Attention to detail

Organizational skills

Education

Bachelor's Degree

Tools

Microsoft Excel

PowerPoint

SharePoint

Microsoft Teams

Job description

Our Corporate Communications team brings our uniquely United story to life with the public, our customers and employees, across the world. From internal communications and newsletters to public and media relations campaigns, and social media strategy, we’re sharing our story with the world in a way that’s clear, consistent and inspiring. Get your pen ready and help us continue to write our next chapter.

Job overview and responsibilities
The Analyst – Social Media Insights & Reporting, will support social media data analysis and reporting for campaigns that promote United brand consideration, preference, and passion. This role will gather and track data from social media accounts, compile social media metrics, analyze data, generate insights, and make recommendations to support social media content effectiveness. This role will also support social media reporting needs for leadership and other internal stakeholders.

· Analytics

o Support social media measurement and analytics within United’s Brand Marketing team with a focus on the Executive and Employee Social Media function

o Gather and track data from social media accounts using native data tools, social media software, and dashboards

o Compile social media metrics like impressions, reach, engagement rate, click-through rate, and share rate across Instagram, TikTok, LinkedIn, and other platforms

o Analyze data to assess social media content effectiveness

o Generate insights based on creative concept, content format and length, and channel distribution

o Provide recommendations to Brand Marketing team to make data-driven decisions when crafting strategy and creative for executive, employee, and influencer social media channels

· Reporting

o Design and deliver reports for United leadership and internal stakeholders

o Maintain United and industry social media benchmarks for reporting and campaign comparisons

o Compile social media results from executive, employee, and social influencers for email recaps, report decks, and ad hoc requests

o Help translate data analysis into executive-level summaries and key takeaways

o Contribute to integrated marketing communications reports and presentations

· Team operations

o Support the Brand Marketing Operations team as needed

o Liaise with agency and software partners providing analytics services

o Support the organizing and staffing of team events and meetings

o Assist with social media budget management and billing as needed

o Stay up to date on best practices and measurement tools in the marketing and social media industries

What’s needed to succeed (Minimum Qualifications):

· Bachelor’s Degree

· 2+ years of experience in social media analytics or a similar function

· Knowledge of social and digital marketing measurement, tools, and vendors

· Demonstrated knowledge of various media channels (social, paid, earned, owned)

· Ability to translate data into learnings and insights for executive-level audiences

· Strong attention to detailand organizational skills

· Good written communication skills

· Self-starter who can work independently

· Ease of working in a fast-paced, deadline-driven environment

· Proficiency in Microsoft Excel, PowerPoint, SharePoint and Teams

· Must be legally authorized to work in the United States for any employer without sponsorship

· Successful completion of interview required to meet job qualification

· Reliable, punctual attendance is an essential function of the position