Media Associate

Publicis Groupe; Boston, Northern (MA, KY); Hybrid; USD 50,000 - 71,000; Full time

Job summary

Digitas is seeking a detail-oriented Media Associate to support the team in turning strategic insights into effective multi-channel campaigns. You will gather information, run media research tools, and collaborate across analytics, ad ops, and creative teams to deliver strong outcomes.

This role offers exposure to video, programmatic, search, and social media within a leading agency network, with a focus on meticulous execution and continuous learning.

Qualifications

• Four-year college education and 1–3 years of office experience (communications preferred).
• Strong communication, time management, and organizational skills are essential.
• Proficiency with Excel and numerical tasks is expected.
• Interest in media and desire to learn and grow in a fast-paced environment.
• Familiarity with AI tools is a plus for ideation and research.

Responsibilities

• Gather information during media strategy and planning with strong research and organization.
• Master media research tools (Kantar, Pathematics) for competitive insights.
• Collaborate with Connections Strategy to pull audience data for targeted strategies.
• Develop and execute multi-channel media plans across video, programmatic, search, social, and direct buys.
• Manage RFPs with activation teams and partners; oversee execution of media buys.
• Maintain flowcharts and update clients on campaign plans and progress.
• Input data into client-facing decks (PowerPoint/Prezi/Keynote) for review.
• Oversee trafficking and implementation of creative; monitor delivery and reporting.
• Work with analytics, ad operations, and creative teams to improve campaign effectiveness.

Skills

Communication skills

Time management

Attention to detail

Organization

Excel

Numerical skills

Digital tools

Media

Generative AI tools

Education

Four-year college degree

Tools

Kantar

Pathematics

Job description

Company description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Overview

Right now, we’re looking for a Media Associate with a keen attention to detail who’ll support the team in bringing that transformation to life. You’ll be tasked with a ton, but you’ll be challenged and rewarded as you work with and learn from the best in the business. Up for it? Read on.

Responsibilities

Media at Digitas always has its surprises, but here are a few things you can expect to be accountable for on a given day:

• Gathering information during the media strategy and planning stage (cue impeccable research & organization skills)
• Mastering media research tools (e.g., Kantar, Pathematics) to understand competitive insights that will power winning strategies
• Partnering with Connections Strategy to pull audience information in proprietary tools to build out the right strategies to resonate
• Assisting in developing and executing multi-channel media plans, supporting video, programmatic, search, social, direct buys, and more.
• Managing Requests for Proposals (RFPs) with internal agency activation teams and marketplace partners; overseeing the execution of approved media buys.
• Maintaining flowcharts to ensure accurate tracking of media plans in market and updating for clients on a regular basis
• Inputting data into client-facing presentation formats (e.g., PowerPoint, Prezi, Keynote) for review and approval.
• Organizing and overseeing the trafficking and implementation process of creative, as well as monitoring campaign delivery and compiling reporting
• Working closely with client and agency analytics, ad operations, and creative teams to enhance campaign effectiveness.

Qualifications

• Four years of college education and one to three years of experience in an office environment (preferably at a communications-related company)
• Computer skills that make the old guys envious, as well as an intuitive understanding of the digital tools that are reshaping the media and advertising world every day
• Effective time-management, impeccable attention to detail, and a compulsive ability to stay organized amidst many moving parts
• Amazing communication skills – you’re straightforward, you’re candid and, above all, you’re thoughtful & kind
• Proficiency in managing numbers – if you can whip through an Excel document, you’ve got an ace in your pocket
• A love of media – and the motivation to learn everything you can and get better at everything you do

• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Additional information

Our Publicis Groupe motto "Viva La Différence" means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.

Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $50,065.00 - USD $70,784.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/1/2026.