Analyst-Marketing: Paid Search Enablement

American Express; New York (NY); Hybrid; USD 55,000 - 105,000; Full time

Job summary

Join American Express as an Analyst in Paid Search Activation and Enablement, where you will leverage data and digital marketing strategies to optimize campaign performance. You will collaborate with internal teams to drive marketing innovation and establish best practices, while benefiting from a comprehensive benefits package and support for your career growth.

Benefits

Competitive base salaries

Bonus incentives

6% Company Match on retirement savings plan

Flexible working model

20+ weeks paid parental leave

Free financial coaching support

Comprehensive medical and dental benefits

Qualifications

• 2+ years experience in paid search activation, specifically with Google and Bing.
• Proven track record of delivering results against goals.
• Detail-oriented with solid organizational and time-management skills.

Responsibilities

• Leverage Google Ads and Microsoft Ads to manage campaigns and optimizations.
• Launch new PPC campaigns and monitor competitive environment.
• Support marketing teams by developing search roadmaps.

Skills

Communication

Digital Marketing

Analytical Skills

Education

Bachelor’s Degree

Job description

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

How we serve our customers is constantly evolving and is a challenge we gladly accept. Whether you’re finding new ways to prevent identity fraud or enabling customers to start a new business, you can work with one of the most valuable data sets in the world to identify insights and actions that can have a meaningful impact on our customers and our business. And, with opportunities to learn from leaders who have defined the course of our industry, you can grow your career and define your own path. Find your place in risk and analytics on #TeamAmex.

As a part of the Enterprise Digital & Data Solutions team you will be responsible for developing world class digital products, capabilities and marketing programs that support our global markets and help drive performance marketing growth.

In the role ofAnalyst: Paid Search Activation and Enablement, you will be a part of the Enterprise Performance Channel Enablement team, responsible for delivering critical Paid Search channel marketing capabilities, campaigns, and innovation. This team plays a significant part in delivering on revenue-driving business outcomes.

A successful candidate will have experience across both activation and innovation in Paid Search. This is an exciting opportunity to join a global team of experts, while also gaining exposure to many marketing channels and teams across the business.

Key Responsibilities:

• Leverage Google Ads, Microsoft Ads, and SA360 to centrally manage day-to-day campaigns and optimizations, maximizing performance delivered through PPC channel
• Launch new campaigns, monitor competitive environment, and track budgets for PPC program
• Support marketing teams and Search team leaders to develop search roadmaps that support both marketing priorities and channel best practices
• Work with other analysts and managers in the team, alongside the Performance Channel Analytics team and Marketing team, to create and implement data-led strategies that deliver against the marketing plans
• Support the internal finance process and monthly invoicing process
• Monitor internal and external digital trends and technologies to continually improve, innovate, and maintain competitive advantage
• Build and maintain relationships with marketers and supporting agencies
• Collate and distribute information for internal presentations and reporting
• Present to internal stakeholders in the marketing team and other central teams
• Work with the Analytics team on “test and learn” activities to innovate and establish best practices for SEM

Qualifications:

• Proven track record of delivering results against goals
• 2+ years experience paid search activation, specifically with Google and Bing
• Google Adwords Certification
• Proven track record of building relationships with internal and external partners
• Skilled at clear, concise communication
• Experience managing budgets in a target-driven environment
• Detail-oriented with solid organizational and time-management skills
• A curiosity for the wider digital marketing landscape
• Bachelor’s Degree

Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site .

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

US Job Seekers - Click to view the “Know Your Rights ” poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: https://www.eeoc.gov/poster