Analyst, Marketing (Data & Customer Intelligence)

Oriental Bank; San Juan (PR); Hybrid; USD 80,000 - 110,000; Full time

Job summary

Oriental Bank is seeking an Analyst, Marketing (Data & Customer Intelligence) to drive data-driven decisions across marketing. You will own reporting, customer segmentation, and campaign measurement while serving as the primary user of Braze, Snowflake, Power BI, and related data assets.

The role bridges Marketing, Marketing Ops, Data & Analytics, and Technology to ensure measurable performance and actionable insights.

Qualifications

• Bachelor’s degree in a related field required.
• 4–7 years in Marketing Analytics or BI roles.
• Banking/financial services experience highly desirable.
• Fully bilingual in Spanish and English (written and spoken).
• Strong Excel and BI tool proficiency required.

Responsibilities

• Owns marketing reporting ecosystem across analytics platforms.
• Develops executive dashboards and KPI scorecards.
• Defines performance measurement frameworks and standards.
• Analyzes campaigns, customer behavior, and journeys for optimization.
• Supports monthly reviews, boards, and leadership reports.

Skills

Marketing Analytics

SQL

Power BI

Data Visualization

GA4

Stakeholder Mgmt

Bilingual EN/ES

Education

Bachelor’s degree

Tools

Power BI

Snowflake

Braze

Looker

Tableau

GA4

Job description

The Analyst, Marketing (Data & Customer Intelligence) Analyst drives data-driven decision making across Marketing by owning reporting, customer intelligence, segmentation analysis, campaign measurement, and performance insights while serving as the primary business user of Braze, Snowflake, Power BI, and customer data assets. This role bridges Marketing, Marketing Operations, Data & Analytics, and Technology teams to ensure marketing performance is measurable, customer insights are actionable, and reporting supports strategic decision making.

Position works hybrid, based in San Juan, PR.

MAJOR DUTIES & RESPONSIBILITIES:

• Owns and maintains the marketing reporting ecosystem across various marketing, digital, and customer analytics platforms to ensure accurate and timely reporting of key business and marketing metrics.
• Develops and maintains executive dashboards, KPI scorecards, and recurring reports to measure performance across acquisition, engagement, retention, customer growth, and profitability initiatives.
• Defines performance measurement frameworks and reporting standards that support strategic business objectives and marketing initiatives.
• Analyzes campaign, customer, website, channel, and customer journey performance to identify trends, opportunities, risks, and areas for optimization.
• Supports Monthly Business Reviews, executive presentations, management meetings, and Board reporting requirements by providing insightful analyses and performance updates.
• Performs customer intelligence analyses focused on customer behavior, engagement trends, lifecycle performance, and product utilization patterns.
• Develops customer segmentation analyses and audience recommendations to support acquisition, onboarding, cross-sell, upsell, and retention strategies.
• Identifies business opportunities and emerging trends through customer, transactional, and behavioral data analysis.
• Measures and evaluates the effectiveness of customer segmentation strategies and marketing initiatives through performance tracking and reporting.
• Acts as Marketing’s steward for customer and marketing data by helping maintain data governance standards, audience definitions, business rules, and KPI documentation.
• Validates data quality, reconciles reporting outputs, and ensures consistency and accuracy across dashboards, reports, and analytical models.
• Partners with Data & Analytics and Technology teams to enhance customer data environments and support Customer 360 initiatives and marketing-related data requirements.
• Analyzes campaign and customer journey performance across multiple communication channels, including email, SMS, push notifications, in-app messaging, web, and digital experiences.
• Supports testing and optimization initiatives, including A/B testing programs, audience analysis, and performance measurement efforts.
• Performs periodic analyses of market conditions, customer trends, economic factors, competitive environments, and growth opportunities to support business decision making.
• Develops reports and analytical models to evaluate profitability, return on investment (ROI), customer value, product performance, and strategic business initiatives.
• Translates marketing and customer performance data into actionable business insights and recommendations for Growth, Brand, Product Marketing, Internal Communications, and Executive Leadership teams.
• Provides support for new projects, strategic initiatives, and special analyses as requested.
• Other duties may be assigned.

EDUCATION AND EXPERIENCE:

• Bachelor’s degree, preferably in Finance, Accounting, Economics, Mathematics, Statistics, Data Analytics, Business Intelligence, Marketing Analytics, or related fields required.
• Four (4) to seven (7) years of experience in Marketing Analytics, Customer Intelligence, Business Intelligence, CRM Analytics, Digital Analytics, Financial Analysis, or a related analytical field required.
• Experience in the banking or financial services industry is highly desirable.
• Minimum education and experience required may be substituted with an equivalent combination of education, training, and experience that provides the required knowledge, skills, and abilities.
• Fully bilingual in Spanish and English (verbal and written) required.
• Advanced proficiency in Microsoft Office applications, including Excel, PowerPoint, Outlook, and Word required.
• Strong experience with data visualization, dashboard development, reporting, and business intelligence tools such as Power BI, Power Query, AWS QuickSight, Looker, Tableau, or similar platforms required.
• Experience working with customer segmentation methodologies, performance measurement frameworks, and data-driven marketing strategies required.
• Knowledge of SQL and data warehouse environments is highly desirable.
• Experience with Snowflake is preferred.
• Experience using Google Analytics 4 (GA4), CRM analytics platforms, and digital analytics tools is highly desirable.
• Experience with marketing technology platforms, customer journey analytics, campaign performance measurement, and customer engagement solutions is highly desirable.
• Strong analytical, problem-solving, and critical-thinking skills required.
• Excellent communication, collaboration, and executive presentation skills required.
• Demonstrated ability to translate complex data into actionable business recommendations and strategic insights required.
• Strong attention to detail, business acumen, data storytelling, and stakeholder management skills required.

WORK AUTHORIZATION & ELEGIBILITY:

Legally authorized to work in the US is required. This position is of indefinite duration and requires candidates to have permanent or ongoing work authorization. Employee is responsible for maintaining eligible work authorization throughout his tenure with the organization.

Equal Opportunity Statement:

Oriental is an Equal Opportunity Employer (EEO/Affirmative Action for Veterans/Workers with Disabilities) Recruitment Privacy Statement Compliance Posters #LI-Hybrid

This may be the opportunity to change your life and take your career to the next level.

Oriental is a great place to work, grow and develop. Each employee is key in the company's success. Our team consists of an excellent group of people and we believe you could be one of them. We offer you the opportunity to work and be part of an organization that is dedicated to progress. We offer diverse employment opportunities that go from internships to executive positions. We recognize that our employees are the most important asset of our company, which is why we foster an environment of collaboration, based on trust and mutual respect. Our selection process promotes equal employment opportunity and does not discriminate on grounds of sex, color, age, social status, religious beliefs, veteran status or disability.

Esta puede ser la oportunidad que cambie tu vida y lleve tu carrera profesional a otro nivel. Oriental es un gran lugar para trabajar, crecer y desarrollarse. Cada empleado es nuestro factor clave en el éxito de la compañía. La mejor gente del mundo trabaja aquí y creemos que podrías ser uno de ellos. Oriental te ofrece la oportunidad de trabajar y ser parte de una organización que se dedica al progreso. En Oriental ofrecemos diversas oportunidades de empleo, que van desde internados hasta puestos directivos. Reconocemos que nuestros empleados son el activo más importante de nuestra compañía, es por esto que fomentamos un ambiente de colaboración, basado en la confianza, el respeto mutuo, al valorar las diferencias de cada empleado. Nuestro proceso de selección es uno que promueve la igualdad de oportunidades en el empleo y no discrimina por razón de sexo, color, edad, condición social, creencias religiosas, condición de veterano o incapacidad.