Advisor, Marketing (Developer)

Oriental Bank; San Juan (PR); Hybrid; USD 85,000 - 130,000; Full time

Benefits offered by this job

Hybrid work model

Equal opportunity employer

Job summary

Oriental Bank is seeking an Advisor, Marketing (Developer) to design, implement, and optimize marketing technology solutions that drive automated, data-driven customer engagement across acquisition and lifecycle programs.

The role translates business requirements into scalable workflows, system integrations, and customer journeys, partnering with Marketing, Data, IT, Compliance, and vendors to deliver personalized experiences and analytics capabilities.

Qualifications

• Bachelor's degree or equivalent in a related field.
• Five or more years of experience in marketing technology and automation.
• Experience with Adobe Experience Cloud and Adobe Experience Manager is required; Braze or similar tools preferred.
• Strong knowledge of APIs, databases, version control, and SDLC principles.
• Experience with marketing automation, lifecycle marketing, CRM platforms, CDPs, and personalization.

Responsibilities

• Build end-to-end marketing automation workflows, including campaign setup and journey configuration across platforms.
• Develop and optimize integrations and data flows between marketing systems.
• Translate business requirements into technical specs for campaign execution and personalization.
• Configure customer journeys across email, SMS, push, and web channels with correct logic and triggers.
• Collaborate with Marketing, IT, Data, and external vendors, ensuring documentation and best practices.

Skills

Marketing automation

Salesforce Marketing Cloud

Adobe Experience Manager

Braze

APIs

SQL

HTML/CSS

Google Analytics

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

Adobe Experience Manager

Braze

Google Analytics

Job description

The Advisor, Marketing (Developer) executes, implements, and optimizes marketing technology solutions that enable automated, data-driven customer engagement across acquisition and lifecycle programs. This role translates strategic business requirements into scalable workflows, system integrations, customer journeys, and technical capabilities that support personalization, operational efficiency, and business growth. The Advisor partners with Marketing, Data, IT, Compliance, and external vendors to deliver seamless customer experiences through marketing automation, orchestration, personalization, and analytics capabilities. The position works hybrid and reports to Oriental Center in San Juan, Puerto Rico.

MAIN DUTIES & RESPONSIBILITIES

• Build and implement end-to-end marketing automation workflows, including campaign setup, journey configuration, triggers, and execution logic across platforms (e.g., Salesforce Marketing Cloud, Adobe Experience Manager, etc.).
• Apply software development and system development lifecycle (SDLC) best practices to support, test, troubleshoot, and optimize marketing technology solutions and integrations.
• Translate business and marketing requirements into technical specifications and scalable solutions for campaign execution, personalization, and customer journey activation.
• Configure and manage customer journeys across email, SMS, push, and web channels, ensuring accurate logic, sequencing, and trigger-based activation.
• Implement and maintain data integrations, flows, segmentation, and targeting logic to ensure accurate customer data is available and campaigns reach intended audiences.
• Partner with the MarTech Advisor to implement orchestration frameworks that support lifecycle and acquisition strategies.
• Implement experimentation frameworks, including A/B testing, personalization rules, and performance-tracking capabilities.
• Perform quality assurance testing for campaigns, customer journeys, and data flows, validating accuracy, timing, and end-to-end execution prior to launch.
• Monitor and troubleshoot technical issues across marketing platforms to ensure system reliability, deliverability, and performance continuity.
• Support the implementation of UTMs, pixels, event tracking, and tagging to ensure accurate measurement and attribution.
• Collaborate with Marketing, IT, Data, Compliance, and external vendors on integrations, platform enhancements, and scalability, while maintaining technical documentation, processes, and best practices.
• Other duties may be assigned.

MINIMUM REQUIREMENTS

• Bachelor’s degree in Computer Science, Information Systems, Software Engineering, Business Analytics, or a related field required.
• Five (5+) years of experience in Marketing Technology, Marketing Automation, Customer Relationship Management (CRM), Customer Engagement Platforms, Marketing Operations, or related disciplines required.
• Minimum education and experience requirements may be substituted with an equivalent combination of education, training, and relevant experience.
• Experience with Adobe Experience Cloud and Adobe Experience Manager required; experience with Braze or equivalent marketing automation and customer engagement platforms preferred.
• Knowledge of software development fundamentals, including APIs, databases, version control, testing, security, and system development lifecycle methodologies.
• Experience with marketing automation, lifecycle marketing, CRM platforms, Customer Data Platforms (CDPs), customer journey orchestration, segmentation, and personalization.
• Experience with APIs, system integrations, and data flow management, including basic to intermediate SQL skills for data validation, troubleshooting, and analysis.
• Working knowledge of HTML and CSS, including the ability to troubleshoot email-related issues.
• Knowledge of Google Analytics, tagging strategies, UTM frameworks, event tracking, attribution, and digital measurement methodologies.
• Experience supporting A/B testing, experimentation frameworks, performance tracking, data governance, privacy requirements, and applicable regulatory compliance standards.
• Strong analytical, troubleshooting, and problem-solving skills, with the ability to translate business requirements into scalable technical solutions and identify opportunities for automation and continuous improvement.
• Strong communication, collaboration, organization, and documentation skills, with the ability to manage multiple priorities and work effectively with technical and non-technical stakeholders in a fast-paced environment.

WORK AUTHORIZATION & ELEGIBILITY

• Legally authorized to work in the US is required.
• This position is of indefinite duration and requires candidates to have permanent or ongoing work authorization. Employee is responsible for maintaining eligible work authorization throughout his tenure with the organization.

Oriental is an Equal Opportunity Employer (EEO/Affirmative Action for Veterans/Workers with Disabilities) Recruitment Privacy Statement Compliance Posters #LI-Hybrid

This may be the opportunity to change your life and take your career to the next level.

Oriental is a great place to work, grow and develop. Each employee is key in the company's success. Our team consists of an excellent group of people and we believe you could be one of them. We offer you the opportunity to work and be part of an organization that is dedicated to progress. We offer diverse employment opportunities that go from internships to executive positions. We recognize that our employees are the most important asset of our company, which is why we foster an environment of collaboration, based on trust and mutual respect.

Our selection process promotes equal employment opportunity and does not discriminate on grounds of sex, color, age, social status, religious beliefs, veteran status or disability. Included is reference material including our recruitment privacy policy and any relevant labor laws we abide to: Compliance_Posters / Labor Laws Recruitment Privacy Policy Statement

Esta puede ser la oportunidad que cambie tu vida y lleve tu carrera profesional a otro nivel. Oriental es un gran lugar para trabajar, crecer y desarrollarse. Cada empleado es nuestro factor clave en el éxito de la compañía. La mejor gente del mundo trabaja aquí y creemos que podrías ser uno de ellos. Oriental te ofrece la oportunidad de trabajar y ser parte de una organización que se dedica al progreso. En Oriental ofrecemos diversas oportunidades de empleo, que van desde internados hasta puestos directivos. Reconocemos que nuestros empleados son el activo más importante de nuestra compañía, es por esto que fomentamos un ambiente de colaboración, basado en la confianza, el respeto mutuo, al valorar las diferencias de cada empleado. Nuestro proceso de selección es uno que promueve la igualdad de oportunidades en el empleo y no discrimina por razón de sexo, color, edad, condición social, creencias religiosas, condición de veterano o incapacidad. A continuación material de referencia incluyendo nuestra política de privacidad y leyes laborales aplicables: Afiches de Cumplimiento/ Leyes Laborales Política de Privacidad de Reclutamiento