Digital Analyst (46318)

LEVI, RAY & SHOUP, INC; Minneapolis, Northern (MN, KY); Hybrid; USD 34,000 - 69,000; Full time

Job summary

Fulcrum Consulting, an LRS company, is seeking a Digital Analyst to drive actionable insights across digital marketing initiatives in Minneapolis, MN. The role supports multiple product teams and collaborates with senior marketing leadership to prioritize resources and strategic direction.

The ideal candidate will lead analytics efforts, build monthly KPIs and dashboards, and own data quality and tagging requirements.

Qualifications

• 2+ years of relevant experience as a digital analyst.
• Experience with Adobe Analytics and Adobe Customer Journey Analytics.
• Ability to present insights to C-suite with PowerPoint.
• Experience leading analytics teams and enablement initiatives.
• Strong communication and stakeholder management skills.

Responsibilities

• Perform online reporting, collection, and analysis of complex digital qualitative and quantitative metrics from multiple sources; administer the site analytic reporting system; manage the collection and synthesis of data from multiple sources. Discover issues, developing trends, or areas to investigate further. Pro-actively identify opportunities to drive tangible business results. Present data in a clear and compelling way to communicate insights, tell a story, and influence strategy.
• Providing digital analytics support to several business stakeholders / teams - customer acquisition, product management, on-site user experience, website experimentation and optimization, project management and IT
• Assist in dataset creation by developing measurement plans, technical requirement documents for tagging. This may include data extraction, derived and dependent variable creation, and data quality control processes for analytics, model development, and validation.
• Manage workload within the team by partnering with analytics department lead and senior marketing leaders. This includes preparing for a series of weekly team agile meetings, bi-weekly marketing alignment meetings, leading analytics self-service and enablement initiatives, and monthly leadership prioritization discussions.
• This role will own the creation and reporting of monthly KPIs and dashboards, as well as perform analysis and build processes that ensure best practices in marketing performance.
• Responsible for one or more analytic tools owned by the analytics team. Be a subject matter expert for those tools and create a strategy for maximizing their benefits and effectiveness.
• Identify opportunities for operational excellence within the team. Some examples include optimizing operational process, clarifying roles and responsibilities, implementation of agile methodologies, standardization across the board, enhancing QA process, identifying opportunities to improve speed to market, self-service enablement for the business, etc.

Skills

Digital analytics

KPIs & insights

Lead and coach

Executive storytelling

Cross-functional collaboration

Analytic enablement

Tools

Adobe Analytics

Adobe Customer Journey Analytics

MS PowerPoint

Job description

For additional information on how we handle your data, see www.LRS.com/privacy

Job Description

Fulcrum Consulting, an LRS company, is seeking a Digital Analyst with our client in Minneapolis, MN.

Our client is seeking an experienced Digital Analyst. This person will play a key role within EDAI (Enterprise Data, Analytics, & Insights) to drive tangible business results by providing actionable insights and recommendations through the analysis of digital marketing initiatives. This role will lead a group of analysts supporting several web or mobile app product teams. You will collaborate closely with Senior Director and VP-level marketing leaders on strategic initiatives, prioritization, and resourcing needs.

Key Responsibilities

• Perform online reporting, collection, and analysis of complex digital qualitative and quantitative metrics from multiple sources; administer the site analytic reporting system; manage the collection and synthesis of data from multiple sources. Discover issues, developing trends, or areas to investigate further. Pro-actively identify opportunities to drive tangible business results. Present data in a clear and compelling way to communicate insights, tell a story, and influence strategy.
• Providing digital analytics support to several business stakeholders / teams - customer acquisition, product management, on-site user experience, website experimentation and optimization, project management and IT
• Assist in dataset creation by developing measurement plans, technical requirement documents for tagging. This may include data extraction, derived and dependent variable creation, and data quality control processes for analytics, model development, and validation.
• Manage workload within the team by partnering with analytics department lead and senior marketing leaders. This includes preparing for a series of weekly team agile meetings, bi-weekly marketing alignment meetings, leading analytics self-service and enablement initiatives, and monthly leadership prioritization discussions.
• This role will own the creation and reporting of monthly KPIs and dashboards, as well as perform analysis and build processes that ensure best practices in marketing performance.
• Responsible for one or more analytic tools owned by the analytics team. Be a subject matter expert for those tools and create a strategy for maximizing their benefits and effectiveness.
• Identify opportunities for operational excellence within the team. Some examples include optimizing operational process, clarifying roles and responsibilities, implementation of agile methodologies, standardization across the board, enhancing QA process, identifying opportunities to improve speed to market, self-service enablement for the business, etc.

Required Qualifications

• 2+ years of relevant experience as a digital analyst
• Digital analytics experience developing meaningful KPIs, Solution Design References (SDR), reporting, insights, and interpreting results
• Experience conducting analyses of digital data using Adobe Analytics, Adobe Customer Journey Analytics
• Experience leading and coaching employees
• Ability to share compelling insights using MS PowerPoint to C-suite audiences
• Strong relationship & communication skills working with colleagues and business partners; influencing customers on recommendations.
• Experience with leading enablement, COE, self-service analytics initiatives

Preferred Qualifications

• 3+ years of experience working in a big data environment (AWS, Azure) for data wrangling or analysis
• Experience working with Customer Data Platforms (CDP) such as the Adobe Experience Platform or Adobe Real Time CDP
• Experience coding in Pyspark, Python, SQL
• Ability to work and thrive in collaborative work environment as well as independently to drive results
• Proven track record of driving Analytics into actionable business outcomes
• Experience in financial services with knowledge of products, customers, transaction and interaction data, including source systems
• Demonstrated understanding of statistical analyses methodologies
• Must be able to be onsite in Minneapolis 4 days/week, 1 day remote.

The base hourly range for this contract position is $25-50 per hour, depending on experience; pay ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hires of this position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Fulcrum Consulting, an LRS company, is an equal opportunity employer. Applicants for employment will receive consideration without unlawful discrimination based on race, color, religion, creed, national origin, sex, age, disability, marital status, gender identity, domestic partner status, sexual orientation, genetic information, citizenship status or protected veteran status.

In some cases, LRS Consulting uses generative artificial intelligence (“AI”) in support of our hiring processes. LRS takes steps to ensure the use of AI does not result in discrimination based on protected class(es). AI may be used in the hiring process solely in support of the assessment of candidate qualifications. All decisions in the hiring process are made by LRS employees. If AI will be used in the hiring process for the position for which you are applying, you will be notified and will have the opportunity to opt out. Please contact [e-mail] with any questions.