Analyst, Digital Marketing

Victoria’s Secret & Co.; Reynoldsburg (OH); On-site; USD 68,000 - 89,000; Full time

Job summary

Victoria’s Secret & Co. is seeking an Email Marketing specialist to support the execution, analysis, and optimization of its international email program.

The role focuses on campaign operations, performance analysis, testing, targeting, and personalization to boost customer engagement and business results. The position emphasizes collaboration with multiple teams, documentation of procedures, and ongoing refinement of email marketing tactics across regions.

Qualifications

• Bachelor’s degree in marketing, business or related field.
• 1–3 years of digital, CRM, email marketing experience; retail preferred.
• Highly organized with strong attention to detail and ability to multitask.
• Strong analytical and strategic skills to interpret performance data.
• Proficient with Windows applications (Outlook/Excel/Word/PowerPoint).
• Experience with email marketing platforms such as Salesforce Marketing Cloud, Braze, Movable Inc or similar CRM tech.

Responsibilities

• Support the execution of international email campaigns across markets and segments.
• Develop campaign documentation and deployment instructions for cross-functional partners.
• Manage email proofing and quality assurance processes for campaign accuracy.
• Coordinate audience segmentation with data partners.
• Support email template enhancements and personalization efforts.
• Monitor campaign performance and identify opportunities to improve engagement and conversions.
• Analyze results to provide actionable recommendations.
• Support testing across content, targeting and deployment strategies.
• Identify opportunities to improve processes and workflow efficiency.
• Support additional CRM projects as assigned.

Skills

Analytical mindset

Cross-functional collaboration

Attention to detail

Project management

Strong communication

Education

Bachelor’s Degree in marketing, business or related degree

Tools

Salesforce Marketing Cloud

Braze

Movable Inc

Excel

Job description

Why You Belong Here

At Victoria’s Secret & Co, you’ll join a world-leading specialty retail brand recognized globally for innovation and excellence in lingerie and fashion. You’ll work alongside industry leaders to set the standard for what a retail brand can achieve, placing customers at the center of everything we do to create products and experiences that bring them joy.

We believe everyone deserves a place where they truly belong. We celebrate individuality and know that your passion, experience, and unique perspective strengthen our team and business. Here, you’ll be empowered to perform, grow, and engage through unmatched opportunities to develop your skills, gain real-world experience, and learn from the best in the business.

Description

YOUR ROLE:

Full-time position supporting the execution, analysis, and optimization of our international email marketing program. This role manages campaign operations, coordinates with cross-functional partners, analyzes performance, and contributes to testing, targeting, and personalization initiatives designed to improve customer engagement and business results.

Your Impact

• Support the execution of daily email campaigns across international markets and customer segments.
• Develop campaign documentation and deployment instructions for cross-functional partners.
• Manage email proofing and quality assurance processes to ensure campaign accuracy and consistency.
• Coordinate audience segmentation and requirements with data partners.
• Support email template enhancements, personalization efforts and other optimization initiatives.
• Monitor campaign performance and identify opportunities to improve engagement, conversion and overall productivity.
• Analyze campaign results to provide actionable recommendations.
• Support testing initiatives across content, audience targeting and deployment strategies.
• Identify opportunities to improve processes, workflow efficiency and campaign execution.
• Support additional CRM projects as assigned.
• Stay up-to-date on email marketing innovations and best practices and proactively provide recommendations on new tactics and testing agenda

Minimum Salary: $67,700.00

Maximum Salary: $88,830.00

VS&Co provides a range of compensation for this role as shown. Your actual salary will be determined by a number of factors, including: your specific skills and experience, geographic region, or other relevant factors.

Qualifications

YOUR EXPERIENCE:

• Bachelor’s Degree in marketing, business or related degree.
• 1-3 years of digital, CRM, email marketing experience, retail preferred.
• Highly organized with strong attention to detail and have a proven multi-tasking ability.
• Strong analytical and strategic skills with the ability to interpret performance data and identify actionable insights.
• Personal professionalism and sense of accountability.
• Innovative mindset with intellectual curiosity.
• Ability to react quickly to changes in priorities; navigate changes in a fast-paced environment.
• Proficient with Windows applications (Outlook/Excel/Word/PowerPoint); strong spreadsheet skills.
• Experience with email marketing platforms such as Salesforce Marketing Cloud, Braze, Movable Inc or similar CRM technologies.
• Ability to quickly learn new campaign execution tools.
• Strong written and oral communication skills with demonstrated ability to collaborate effectively across multiple teams and functions.

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: California Fair Chance Act, Los Angeles Fair Chance Initiative for Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Los Angeles County Fair Chance Ordinance

An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.