Analyst-Digital Engagement

Lowes; Mooresville (NC); On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

401k match

Stock purchase plan

Tuition assistance

Maternity/Parental leave

Associate discount

Job summary

Lowe’s in Mooresville, NC is seeking an Analyst-Digital Engagement to plan and execute digital events, campaigns, and promotions that align with enterprise priorities across the digital ecosystem.

You’ll track performance, analyze data using Adobe Analytics, SQL, Power BI, and MicroStrategy, and share insights with cross-functional teams to optimize the online customer experience. A Bachelor’s degree and retail experience are preferred.

Qualifications

• Bachelor's degree or equivalent
• 2+ years of relevant experience
• Experience with analytics tools in retail
• Experience working cross-functionally

Responsibilities

• Plan or execute digital event, campaign, and promotional work of small to medium scope to support event and enterprise priorities across the digital ecosystem.
• Track and document campaign and promotional timelines, action steps, and project status and provide weekly updates to leadership to ensure projects are delivered on time, on budget, and within scope.
• Create and collect digital project priorities and details to share with global teams in Marketing, Digital Production, and Digital Commerce to support a successful event, campaign, or promotion within Lowe’s.com.
• Leverage campaign and promotional dashboards and build simple reports using data analysis platforms and customer experience management tools to interpret and communicate digital campaign performance.
• Gather site analytics and benchmarks and identify key performance indicators to improve on to optimize the end-to-end online customer experience.
• Identify opportunities for improvement in the campaign and promotional planning and execution processes to increase team efficiency and reduce bottlenecks, costs, and errors.

Skills

Adobe Analytics

SQL

Power BI

MicroStrategy

Cross-functional collaboration

Education

Bachelor's degree in business administration, marketing, finance, or related field

Job description

Do your Best Work in Mooresville

This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up — we invest in you so you can find your inspiration.

Your Impact

The Analyst-Digital Engagement is responsible for outlining and participating in planning and execution processes for events and strategic enterprise priorities across the digital ecosystem. This role ensures campaign priorities and details to be created and collected to share in partnership with cross-functional teams for execution. This role will track, analyze, and report on objectives and key results to ensure activities within their assigned area are meeting strategic and financial objectives. Based on results, the Analyst will make recommendations for adjustments to online campaign and initiatives including testing/optimization strategies.

Assigned Digital Engagement support may be within one of the following areas: Engagement Planning, Engagement Execution, Creative Production, or Site Operations.

Work with a Winning Team

On our team, you’ll have the chance to shape the future of retail technology while working alongside talented individuals and leaders who share your passion for innovation and excellence. Our CEO is forward-thinking when it comes to tech, and with a technology team led by one of Forbes Top 50 CIOs you can come to work knowing you’ll have the tools, tech, and support needed to advance your skills.

Since we’ve been in business for over 100 years, we’ve built an excellent track record of growth and success. We also know what it takes to create an inclusive culture that supports you. Here you have the freedom to team up and collaborate, explore your every curiosity, and help us shape the future of retail.

What You Will Do

• Plan or execute digital event, campaign, and promotional work of small to medium scope to support event and enterprise priorities across the digital ecosystem.
• Track and document campaign and promotional timelines, action steps, and project status and provide weekly updates to leadership to ensure projects are delivered on time, on budget, and within scope.
• Create and collect digital project priorities and details to share with global teams in Marketing, Digital Production, and Digital Commerce to support a successful event, campaign, or promotion within Lowes.com.
• Leverage campaign and promotional dashboards and build simple reports using data analysis platforms and customer experience management tools to interpret and communicate digital campaign performance.
• Gather site analytics and benchmarks and identify key performance indicators to improve on to optimize the end-to-end online customer experience.
• Identify opportunities for improvement in the campaign and promotional planning and execution processes to increase team efficiency and reduce bottlenecks, costs, and errors.

Minimum Qualifications

• Bachelor’s degree in business administration, marketing, finance, or related field or equivalent years of experience in lieu of education requirement, if applicable
• 2+ years of relevant experience
• 2+ years of experience in retail industry
• Experience in 1 or more: Adobe Analytics, SQL, Power BI, MicroStrategy
• Experience working across cross-functional teams

Benefits

• 401k with up to 4.25% match
• Discounted Employee Stock Purchase Plan (15% discount of strike price)
• Tuition-Free Education
• 10-week Maternity/Parental Leave
• 10% Associate Discount

For information about our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.

About Lowe’s

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal 2025 sales of more than $86 billion. Lowe’s employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit ++Lowes.com++.

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.