Senior Onboard Revenue Strategist

Royal Caribbean Group; Miami, Northern (FL, KY); Hybrid; USD 85,000 - 115,000; Full time

Job summary

Royal Caribbean Group is seeking a Sr. Analyst, Onboard Revenue to execute and analyze casino database marketing campaigns aimed at maximizing bookings and net gaming revenue.

You will perform audience segmentation, campaign development, testing, and performance analysis across direct mail, email, web, and app channels. The role collaborates with Casino Marketing, Consumer Outreach, Revenue Management, VIP Program Operations, and other teams to drive customer acquisition and profitable growth.

Qualifications

• Bachelor’s degree in Analytics, Industrial Engineering, Business, or a related field.
• Two to three years of experience in database marketing, analytics, CRM, loyalty marketing, or a related discipline.

Responsibilities

• Create and execute casino database marketing campaigns from intake through deployment, including audience selection and segmentation.
• Analyze the casino guest database to identify growth opportunities and profitability.
• Segment the casino marketing database and apply reinvestment strategies to maximize profitability.
• Prepare campaign files, templates, calendars, specifications, and supporting documentation.
• Coordinate campaign deliverables with Marketing, Web, Ecommerce, and other stakeholders.

Skills

Analytical skills

CRM experience

Marketing analytics

Education

Bachelor’s degree in Analytics, Industrial Engineering, Business, or related field

Job description

Royal Caribbean Group is seeking a Sr. Analyst, Onboard Revenue to execute and analyze casino database marketing campaigns aimed at maximizing bookings and net gaming revenue.

You will perform audience segmentation, campaign development, testing, and performance analysis across direct mail, email, web, and app channels. The role collaborates with Casino Marketing, Consumer Outreach, Revenue Management, VIP Program Operations, and other teams to drive customer acquisition and profitable growth.