Analyst, CRM

The Home Depot; Weehawken (NJ); On-site; USD 50,000 - 85,000; Full time

Job summary

An established industry player is seeking a detail-oriented Analyst for their CRM team. This role involves executing email and SMS marketing campaigns using Klaviyo, collaborating closely with brand partners to ensure effective campaign design and delivery. The ideal candidate will have a strong analytical background, excellent communication skills, and experience in CRM execution, particularly in a retail environment. This is a fantastic opportunity to contribute to impactful marketing strategies in a dynamic team setting, where your insights will help shape customer engagement and drive business success.

Qualifications

• 1 year of work experience in CRM execution and management.
• Strong analytical skills and excellent communication abilities.

Responsibilities

• Capture marketing campaign requirements through collaboration with partners.
• Design, test, and execute marketing campaigns using segmentation rules.

Skills

Analytical Skills

Communication Skills

CRM Execution

Segmentation Knowledge

Predictive Modeling

Education

Associate's Degree

Bachelor's Degree

Tools

Klaviyo

Unica

PowerPoint

Excel

Access

Job description

Join to apply for the Analyst, CRM role at The Home Depot

Position Purpose

The Analyst, CRM is responsible for supporting the execution of The Company Store Email and SMS marketing programs in close collaboration with brand partners and the CRM team. Drives the campaign design, quality assurance, and list delivery preparation through Klaviyo. In this role, the Analyst will be in charge of campaign execution from beginning to end through the creation of engaging content, segmentation best practices, and effective use of our ESP.

Key Responsibilities

• Capture marketing campaign requirements through close collaboration with marketing partners (20%)
• Provide marketing support, including setup of campaigns in Unica, for small to medium size campaigns (40%)
• Design, test, and execute campaigns using product- and activity-based purchase triggers, segmentation, and personalization rules to support business goals (40%)

Direct Manager/Direct Reports

• Position reports to Manager, CRM
• No direct reports

Travel Requirements

• Typically requires overnight travel less than 10% of the time.

Physical Requirements

• Most of the time is spent sitting in a comfortable position with frequent opportunities to move about. Rarely, there may be a need to move or lift light articles.

Working Conditions

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.

Preferred Qualifications

• Bachelor's degree
• Previous retail experience strongly preferred
• Previous CRM experience strongly preferred
• Experience with Klaviyo or other ESP

Minimum Education

• Associate's degree or equivalent in a related field.

Minimum Years Of Work Experience

• 1 year

Competencies

• Excellent verbal and written communication skills; ability to communicate analytical information clearly
• Experience in CRM execution and management, preferably in retail
• Knowledge of segmentation and predictive modeling
• Strong analytical skills
• Proficiency in CRM software such as Unica
• Proficient in PowerPoint, Excel, Access