Analyst

Ogilvy; New York (NY); On-site; USD 45,000 - 75,000; Full time

Job summary

Ogilvy New York is seeking a Social Analyst, Data & Analytics to partner with business leaders, social strategists, and creative teams to build data-informed campaigns grounded in audience insights and performance analysis.

You will champion a culture of effectiveness, developing testing and measurement frameworks to prove real-world impact for client campaigns and internal teams.

Qualifications

• Proven ability to think strategically about complex business and marketing challenges, translating data and insights into clear, compelling recommendations for clients and internal stakeholders.
• 2+ years of experience in analytics or social intelligence focused roles.
• Strong experience in using social listening tools (such as Sprinklr, Meltwater, Brandwatch, etc.)
• Skilled in crafting and delivering presentations that clearly communicate methodologies, insights, and recommendations
• Experience partnering with cross-functional data teams across paid media, PR, and influencer strategy and reporting
• Experience using syndicated and social audience insights tools (such as GWI, MRI Simmons, Profiler by Synthesio, etc.)
• Experience working with third-party social analytics measurement tools (Hootsuite, Sprinklr, etc.)
• Proven ability to independently and proactively build analytical and technical skills through certifications, bootcamps, and self-directed learning.

Responsibilities

• Take ownership of ongoing reporting and analysis of owned channels, earned media, and campaign performance.
• Develop holistic measurement plans that encompass social, influencer, and PR-driven content.
• Utilize deep social listening to support cultural, consumer, and competitive research; develop insights; and identify earned media opportunities.
• Leverage audience-focused data to create detailed consumer profiles, informing targeting recommendations and content development.
• Continuously develop expertise in third-party and proprietary data tools to enhance learning and optimization.
• Proactively advocate for the use of data and analytics resources to optimize work and deliver meaningful value.
• Contribute to thought leadership in Data & Analytics, helping to strengthen Ogilvy’s authority in cultural intelligence and effectiveness.
• Distill data analysis, findings, and recommendations into clear, impactful presentations for internal teams and clients, while engaging with senior stakeholders.
• Collaborate with multidisciplinary teams, including creative specialists, to develop data-informed work.

Skills

Strategic thinking

2+ years experience

Social listening tools

Presentation skills

Cross-functional collaboration

Syndicated/audience insights tools

Third-party analytics tools

Self-learning

Tools

Sprinklr

Meltwater

Brandwatch

Hootsuite

Synthesio Profiler

Job description

About Ogilvy

Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity - innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

About The Role

Ogilvy New York is searching for a Social Analyst, Data & Analytics.

The Ogilvy Social team champions earned-first creativity to drive business results for clients.

As a Data Analyst, you'll partner with business leaders, social strategists, and creative teams to develop work grounded in audience insights, performance analysis, and social listening. You'll champion a culture of effectiveness, collaborating with clients and partners to build testing and measurement frameworks that prove the real-world impact of our campaigns.

What You’ll Do

• Take ownership of ongoing reporting and analysis of owned channels, earned media, and campaign performance.
• Develop holistic measurement plans that encompass social, influencer, and PR-driven content.
• Utilize deep social listening to support cultural, consumer, and competitive research; develop insights; and identify earned media opportunities.
• Leverage audience-focused data to create detailed consumer profiles, informing targeting recommendations and content development.
• Continuously develop expertise in third-party and proprietary data tools to enhance learning and optimization.
• Proactively advocate for the use of data and analytics resources to optimize work and deliver meaningful value.
• Contribute to thought leadership in Data & Analytics, helping to strengthen Ogilvy’s authority in cultural intelligence and effectiveness.
• Distill data analysis, findings, and recommendations into clear, impactful presentations for internal teams and clients, while engaging with senior stakeholders.
• Collaborate with multidisciplinary teams, including creative specialists, to develop data-informed work.

What You’ll Need

• Proven ability to think strategically about complex business and marketing challenges, translating data and insights into clear, compelling recommendations for clients and internal stakeholders.
• 2+ years of experience in analytics or social intelligence focused roles.
• Strong experience in using social listening tools (such as Sprinklr, Meltwater, Brandwatch, etc.)
• Skilled in crafting and delivering presentations that clearly communicate methodologies, insights, and recommendations
• Experience partnering with cross-functional data teams across paid media, PR, and influencer strategy and reporting
• Experience using syndicated and social audience insights tools (such as GWI, MRI Simmons, Profiler by Synthesio, etc.)
• Experience working with third-party social analytics measurement tools (Hootsuite, Sprinklr, etc.)
• Proven ability to independently and proactively build analytical and technical skills through certifications, bootcamps, and self-directed learning.

How We’ll Support You

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

We offer a competitive benefits package.

Pay Range

$35,000-$75,000 USD

Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at [e-mail]. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.