Americas Lifecycle Marketing Leader

Wise

Austin (TX)

On-site

USD 120,000 - 160,000

Full time

14 days+

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Job summary

Wise is seeking a senior CRM leader to own the Americas communication strategy. You will bridge high-level CRM vision with hands-on execution, ensuring timely, relevant messages across channels for North America and Latin America.

You will manage a small CRM team, foster experimentation, and work cross-functionally with Product, Marketing, and Analytics to optimize activation, cross-sell, and retention. You bring 5+ years in CRM or Lifecycle Marketing, 2+ years of people management, and strong

Qualifications

5+ years in CRM or Lifecycle Marketing
2+ years managing team members
Regional expertise for NorthAm/LatAm messaging and localization
Data analysis, cohort analysis, and A/B testing experience
Ability to translate data into action and strategy
Hands-on experience with enterprise CRM tools (Braze) and API triggers
Ability to influence senior stakeholders across Product and Eng teams
Customer-centric mindset and focus on relevant communications

Responsibilities

Lead, mentor, and inspire a team of CRM professionals (2+).
Own end-to-end Americas CRM strategy and lifecycle journeys.
Drive activation, cross-sell, retention, and metrics improvement.
Partner with Product, Marketing, Analytics, and Creative teams to align communications with roadmaps.