Americas Brand Strategy & Events Lead

Abercrombie & Fitch Co.; Columbus (OH); Hybrid; USD 65,000 - 95,000; Full time

Benefits offered by this job

Incentive bonus program

Annual companywide review

Flexible spending accounts

Medical, dental and vision insurance

Life and disability insurance

Associate assistance program

Paid parental and adoption leave

Headspace

Paid time off

Volunteer day

Work from anywhere

Merchandise discount

Career advancement

Associate Resource Groups

Job summary

Abercrombie & Fitch Co. is seeking a Specialist / Sr Specialist in Columbus, OH to support Americas brand strategy, campaigns, partnerships and events.

The role translates global brand strategies into regional plans, working with marketing, merchandising, creative, and operations to bring campaigns to market across channels. You will help manage partnerships, events, and experiential activations that connect with customers and strengthen brand affinity while collaborating with internal teams and

Qualifications

• 5+ years in brand marketing, campaign execution, or experiential/event marketing.
• Strong project management and organizational skills across multiple priorities.
• Ability to translate global brand strategies into regional, market-relevant plans.

Responsibilities

• Support the execution of regional go-to-market plans for the Americas.
• Collaborate with Global Brand Strategy, Merchandising, Creative, Channel Marketing and Ops teams.
• Help manage campaign planning, timelines, deliverables and stakeholder communications.
• Support development of regional marketing plans balancing storytelling, product priorities, and insights.
• Monitor campaign performance and identify optimization opportunities across channels.
• Lead/assist planning and execution of brand experiences, events, and activations.

Skills

Brand marketing

Campaign execution

Partnerships

Experiential marketing

Event marketing

Project management

Education

Bachelor’s Degree in Marketing or Advertising

Job description

Abercrombie & Fitch Co. is seeking a Specialist / Sr Specialist in Columbus, OH to support Americas brand strategy, campaigns, partnerships and events.

The role translates global brand strategies into regional plans, working with marketing, merchandising, creative, and operations to bring campaigns to market across channels. You will help manage partnerships, events, and experiential activations that connect with customers and strengthen brand affinity while collaborating with internal teams and