Americas Brand Strategy & Events Lead

Abercrombie & Fitch Co.; United States; Remote; USD 85,000 - 120,000; Full time

Benefits offered by this job

Incentive bonus program

Work from anywhere (Mondays and Frid a

Merchandise discount across brands

Paid parental and adoption leave

Headspace mental health app access

Paid time off and volunteer day

Job summary

Abercrombie & Fitch Co. is seeking a Brand Strategy Specialist to translate global brand strategies into Americas regional plans and drive campaigns across channels.

You will work with Marketing, Merchandising, Creative, and Operations to activate initiatives for the Americas region from the Global Home Office in Columbus, Ohio. The role requires 5+ years in brand marketing, strong project management, and a passion for youth culture and fashion.

Qualifications

• Bachelor's Degree or related experience, preferably in Marketing or Advertising.
• 5+ years of experience in brand marketing, campaign execution, partnerships, experiential marketing, event marketing, or a related marketing function.
• Strong project management and organizational skills with the ability to manage multiple priorities, deadlines, and stakeholders.
• Experience coordinating cross-functional initiatives and building strong partnerships across creative, merchandising, marketing, and operational teams.
• Experience planning, supporting, or executing events, activations, partnerships, or experiential marketing programs preferred.
• Ability to leverage customer insights, cultural trends, and business objectives to inform recommendations and drive meaningful customer engagement.
• Strong written, verbal, and presentation skills, with the ability to communicate effectively across a wide range of stakeholders.

Responsibilities

• Support the execution of regional go-to-market plans that bring global brand campaigns and priorities to life for the Americas customer.
• Partner closely with Global Brand Strategy, Merchandising, Creative, Channel Marketing, and Operations teams to ensure campaigns are successfully adapted and activated within the region.
• Help manage campaign planning processes, timelines, deliverables, and stakeholder communication across key cross-functional partners.
• Support the development of regional marketing plans that balance brand storytelling, product priorities, customer insights, and business objectives.
• Monitor campaign performance and gather insights to identify opportunities for optimization and continuous improvement.
• Leverage customer, competitor, cultural, and marketplace insights to inform regional marketing recommendations and ensure relevance with target customers.
• Help manage day-to-day relationships with regional brand partners, supporting the development and execution of partnership activations that drive customer engagement and brand affinity.
• Coordinate partnership deliverables, timelines, approvals, and reporting across internal and external stakeholders.
• Lead and support the planning and execution of brand experiences, events, and activations that strengthen customer connection and bring the Hollister brand to life.
• Partner with internal teams, agencies, vendors, and external partners to manage event concepting, logistics, timelines, budgets, on-site execution, and post-event reporting.
• Collaborate with teammates to support a portfolio of experiential marketing programs, ensuring ownership and execution of events and brand experiences are shared across the broader Brand Strategy team.
• Support special projects and strategic initiatives that contribute to the long-term global vision of the Hollister brand.
• Stay informed on youth culture, fashion, entertainment, music, social platforms, and emerging trends to identify opportunities that strengthen campaign relevance and customer connection.
• Continuously evaluate processes and ways to drive efficiency, effectiveness, and stronger cross-functional collaboration.

Skills

Brand marketing

Campaign execution

Partnerships

Experiential marketing

Event marketing

Cross-functional collaboration

Project management

Communication skills

Education

Bachelor's degree in Marketing or Advertising

Job description

Abercrombie & Fitch Co. is seeking a Brand Strategy Specialist to translate global brand strategies into Americas regional plans and drive campaigns across channels.

You will work with Marketing, Merchandising, Creative, and Operations to activate initiatives for the Americas region from the Global Home Office in Columbus, Ohio. The role requires 5+ years in brand marketing, strong project management, and a passion for youth culture and fashion.