Americas Brand Strategy & Events Lead

Abercrombie & Fitch Co.; New Albany (OH); On-site; USD 80,000 - 105,000; Full time

Benefits offered by this job

Merchandise discount

Work from anywhere

Job summary

Abercrombie & Fitch Co. is seeking a Brand Strategy Specialist to translate global brand strategies into regionally relevant marketing plans for the Americas.

You will work with partners across Marketing, Merchandising, Creative, and Operations to adapt campaigns for the region and bring experiential activations to life in Columbus, OH. The role requires 5+ years in brand marketing and strong project management, with a passion for youth culture and fashion trends.

Qualifications

• Bachelor's degree or related experience in Marketing or Advertising.
• 5+ years in brand marketing and campaign execution.
• Strong project management and stakeholder coordination skills.
• Passion for youth culture and fashion trends.
• Excellent written and verbal communication.

Responsibilities

• Support regional go-to-market plans for the Americas.
• Collaborate with Global Brand Strategy, Merchandising, Creative, Channel Marketing, and Operations.
• Manage campaign planning processes, timelines, deliverables, and communications.
• Develop regional marketing plans balancing brand storytelling, product priorities, and business objectives.
• Monitor campaign performance and optimize.
• Inform recommendations using customer, cultural, and marketplace insights.
• Coordinate partnership activations and reporting.
• Plan and execute brand experiences and events.
• Support special projects aligned to the global brand vision.
• Stay informed on youth culture and trends to strengthen relevance.
• Drive cross-functional collaboration improvements.

Skills

Brand marketing

Campaign execution

Partnerships

Experiential marketing

Event marketing

Project management

Cross-functional

Communication

Budget management

Attention to detail

Education

Bachelor's degree or related experience in Marketing or Advertising

Job description

Abercrombie & Fitch Co. is seeking a Brand Strategy Specialist to translate global brand strategies into regionally relevant marketing plans for the Americas.

You will work with partners across Marketing, Merchandising, Creative, and Operations to adapt campaigns for the region and bring experiential activations to life in Columbus, OH. The role requires 5+ years in brand marketing and strong project management, with a passion for youth culture and fashion trends.