AMER Digital Content Manager for Luxury Hospitality

Rosewood Hotel Group; Fort Worth (TX); Sur place; USD 90 000 - 135 000; Plein temps

Avantages offerts par ce poste

Medical coverage

Retirement benefits

Paid time off

Complimentary room nights

Learning & development

Global career opportunities

Paid parental leave

Résumé du poste

Rosewood Hotel Group is seeking a Manager, Digital Content for the AMER region. You will own the production, quality control and performance of commercial digital content across the regional portfolio, guiding content strategy, channel planning and copywriting to drive engagement and conversions while upholding brand standards.

As the regional expert, you will establish best practices, ensure consistency across channels, and collaborate with Brand, CRM, Social, Analytics and property

Qualifications

• Significant experience in digital content, commercial copywriting, content marketing or a related discipline.
• Developed high-performing content across websites, CRM and email programmes, paid social and digital advertising channels.
• Strong knowledge of SEO principles, UX writing methodologies, customer experience content strategies and WCAG accessibility standards.
• Experienced in CRM lifecycle communications, content‑led experimentation, A/B testing and performance optimization.
• Proficient in working with CMS, CRM, analytics, project management and digital marketing platforms with multiple stakeholders.
• Exceptional written English, editing, proofreading and content quality management skills; localisation experience is a plus.

Responsabilités

• Own the regional commercial content plan, translating business priorities into an activity programme with standards and governance.
• Write, edit and optimise content across the portfolio and platforms, applying SEO, UX/CX writing and accessibility practices.
• Develop performance-focused content for CRM programmes, email campaigns, paid social and other digital channels.
• Use data to identify optimisation opportunities, make recommendations and support testing.
• Lead content QA, audits, compliance and WCAG reviews to ensure brand and legal alignment.
• Act as regional digital content specialist, collaborating with stakeholders to support localisation and AI-enabled content opportunities.

Connaissances

Digital content

Copywriting

Content marketing

SEO basics

CRM campaigns

Formation

Bachelor's degree

Outils

CMS

CRM

Analytics tools

Description du poste

Rosewood Hotel Group is seeking a Manager, Digital Content for the AMER region. You will own the production, quality control and performance of commercial digital content across the regional portfolio, guiding content strategy, channel planning and copywriting to drive engagement and conversions while upholding brand standards.

As the regional expert, you will establish best practices, ensure consistency across channels, and collaborate with Brand, CRM, Social, Analytics and property