Amazon Manager

Zesty Paws (part of H&H Group); United States; On-site; USD 100,000 - 180,000; Full time

Job summary

Health & Happiness (H&H) seeks an Amazon Manager to oversee e-commerce strategy for Zesty Paws in North America. Report to Ecommerce Director; lead a small team to drive Amazon listings, promotions, and profitability from end-to-end.

Role requires ownership of six-figure P&L and coordination across Marketing, Creative, Ops, and Finance to optimize content, campaigns, and performance metrics.

Qualifications

• 5+ years of experience managing Amazon/eCommerce businesses and P&L responsibility.
• Strong understanding of Amazon marketplace, catalog, content, ads, and promotions.
• Proven ability to develop and execute channel growth strategies.

Responsibilities

• Own Amazon business strategy, revenue, margin, and profitability targets.
• Lead forecasting, budgeting, and promotional planning for Amazon.
• Develop and optimize content, KPIs, and promotional campaigns.
• Collaborate with Marketing, Brand, Creative, Ops, and Finance to drive growth.

Skills

Amazon leadership

P&L ownership

Cross-functional

Data-driven

Project management

Excel

Tools

Excel

Job description

At Health & Happiness (H&H), our vision is focused on premium nutrition and lifetime wellness; to inspire and achieve this vision we bring together seven international brands as we strive to make people around the world healthier and happier. We have established market positions in countries in Asia-Pacific, Europe, North America and Oceania with more than 2,700 employees working across the globe. We are excited about our future as we expand these premium, proven and aspirational brands to new markets, greeting consumers in all life stages.

Zesty Paws® specializes in providing premium products that are formulated with one important goal in mind – to keep our loving pets as strong as the bond they share with us. With a company culture rooted in passion, quality, transparency, and innovation, we are committed to making wellness more achievable and enjoyable for the four-legged member of your family.

What this means for you

The variety of work creates unlimited opportunities to excel across a breadth of disciplines; you will be presented with a wealth of new pathways and opportunities to explore throughout your career.

Working with us will be more than just a job; we guarantee a life-changing experience as you step into an environment that moves quickly and presents new challenges daily.

Our success as an organization is directly attributed to the health and happiness of our team. As a new team member, you will be empowered to positively contribute to our high-impact culture and be supported in bringing your whole self to work.

Your role within the team

Zesty Paws is seeking an Amazon Manager to oversee and manage all aspects of the e-commerce strategy across Amazon North America for our pet nutrition brand, Zesty Paws.

Reporting directly to the Ecommerce Director, this position is the Amazon team leader who owns the P&L, project management governance of processes and workflow of all Amazon listings, optimizations, and promotional initiatives. This person is accountable for the eCommerce process from start to finish with their team (of 3 coordinators) to ensure the timely and orderly flow of all Amazon and promotion-based deliverables.

Duties & Responsibilities

Amazon Business & P&L Ownership

• Own the Amazon business and six-figure P&L, with responsibility for revenue, gross margin, contribution profit, advertising efficiency, and overall channel profitability.
• Develop annual, quarterly, and monthly Amazon business plans designed to meet or exceed revenue and profit budget targets.
• Establish and monitor channel KPIs, identifying opportunities, risks, and corrective actions to consistently improve performance.
• Own forecasting, budgeting, promotional planning, and financial reporting for the Amazon channel.
• Analyze sales, profitability, advertising spend, traffic, conversion, inventory, and customer metrics to make informed business decisions.
• Translate Amazon performance data into clear business insights and actionable recommendations for senior management.
• Identify opportunities to increase revenue while protecting and improving margins.

Team Leadership & Performance Management

• Lead a highly effective, innovative, results-driven team that understands how their actions correlate to vital project and business indicators.
• Establish clear goals, KPIs, priorities, accountability structures, and performance expectations across the Amazon team.
• Coach and develop team members to strengthen their analytical, strategic, and operational capabilities.

Advertising, Promotions & Demand Generation

• Partner with our internal team to develop and optimize Amazon advertising strategies designed to drive profitable growth.
• Champion velocity and social proof campaigns to improve the efficiency of growth strategies and accelerate product adoption.
• Develop promotional strategies around key Amazon events, seasonal opportunities, launches, and category-specific moments.
• Capitalize on channel-specific events, collaborations, emerging programs, and marketplace opportunities.
• Evaluate the effectiveness of promotions and advertising investments and continuously optimize toward profitable incremental growth.
• Balance short-term sales acceleration with long-term brand equity and sustainable marketplace performance.

Content, Conversion & Brand Experience

• Support and drive the strategy for Amazon content, including product detail pages, enhanced content, imagery, copy, keywords, merchandising, and overall brand presentation.
• Continuously optimize content based on performance data, customer insights, search behavior, competitive analysis, and marketplace best practices.
• Ensure Amazon brand representation is consistent, compelling, differentiated, and aligned with broader company positioning.
• Partner with creative, brand, social, and marketing teams to develop compelling customer-facing assets.
• Use customer reviews, ratings, Q&A, feedback, and other forms of social proof to identify opportunities to improve conversion and customer experience.
• Develop testing strategies to improve traffic, conversion, average order value, and overall customer economics.

Cross-Functional Leadership

• Develop and manage project schedules and communication plans for promotional strategies across cross-functional departments.
• Partner closely with Marketing, Brand, Creative, Social Media, Operations, Finance, Supply Chain, Product Development, and Customer Service teams.
• Collaborate with the in-house social media team to deliver consistent messaging across social platforms, strengthen product awareness, and drive engagement and traffic.
• Ensure Amazon priorities are clearly communicated across the organization and that cross-functional teams understand timelines, dependencies, and expected outcomes.
• Lead cross-functional initiatives from strategy through execution, ensuring projects are delivered on time and achieve their intended business objectives.

Inventory and Operations Readiness

• Partner with Logistics and Operations to maintain appropriate inventory levels and minimize stockouts, excess inventory, and lost sales opportunities.
• Incorporate inventory position, lead times, demand forecasts, and promotional calendars into Amazon growth plans.
• Monitor operational health and proactively identify issues that may impact sales, profitability, customer experience, or account performance.
• Ensure products remain retail-ready and that listings, pricing, inventory, fulfillment, and promotional activity are aligned.
• Develop contingency plans for supply constraints, unexpected demand shifts, marketplace disruptions, and other business risks.
• Analyze business performance at the SKU, product, campaign, category, and channel levels.
• Use data to identify trends, diagnose performance gaps, and prioritize opportunities.
• Develop and maintain dashboards and reporting that provide clear visibility into revenue, profitability, advertising efficiency, conversion, traffic, inventory, and other critical KPIs.
• Turn complex data into concise recommendations and communicate findings effectively to senior leadership.
• Establish a test-and-learn mindset, using performance data to continuously refine strategies.
• or leadership.

Desired Skills & Experience

• 5+ years of experience managing Amazon/eCommerce businesses, preferably with direct ownership of a significant revenue or P&L responsibility.
• Demonstrated experience growing an Amazon business while managing profitability and financial performance.
• Strong understanding of the Amazon marketplace, including catalog management, content, advertising, promotions, analytics, and operational requirements.
• Proven ability to develop and execute channel growth strategies.
• Fundamental knowledge of digital marketing and e-commerce.
• Growth in new customer acquisition and demand generation.
• Experience working within a CPG environment with omnichannel retail distribution.
• Ability to connect media investment decisions to sales growth and business outcomes.
• Strong financial acumen and budget management skills.
• Strategic thinker and hands-on executor with a test-and-learn mindset.
• Highly analytical and results oriented.
• Excellent project management and communication skills.
• Ability to thrive in a fast-paced, entrepreneurial environment.
• Passion for consumer brands and understanding of shopper behaviour.
• Growth in new customer acquisition and demand generation.
• Strong project management skills with the ability to work across multiple projects.
• Strong analytical skills and a positive can-do attitude are a must.
• Clearly Demonstrates positive can-do attitude and results outperformance.

This role requires local team members to work from our Orlando, FL office 3 days/week. Non-local team members may be required to travel ~20%.

As an equal opportunity employer, H&H Group believes in the benefits of a diverse and inclusive workplace and aims to reflect the varied cultures within which we exist. We are committed to providing a working environment that is free from discrimination and harassment.