Alumni Engagement Marketing Specialist

Rochester Institute of Technology; United States; Hybrid; USD 55,000 - 65,000; Full time

Job summary

Rochester Institute of Technology is seeking a Marketing & Communications Specialist within University Advancement’s Alumni & Constituent Engagement. The role drives multi-channel marketing and communications to engage alumni, donors, students, and faculty, supporting fundraising goals and university programs.

The position emphasizes collaboration with schools/colleges and Central Marketing, with experience in HTML/CSS, CMS, and CRM tools.

Qualifications

• Bachelor's degree in related field.
• 3 years of relevant experience.
• Equivalent combination of experience and education may be considered.

Responsibilities

• Create marketing materials and communications across media and channels.
• Maintain consistent messaging across channels with leadership.
• Produce materials to support events, programs, and initiatives.

Skills

Customer journey

Content strategy

CRM & Email Marketing

Adobe Creative Suite

Social media tools

Customer service

HTML/CSS CMS

Higher education fundraising

Education

Bachelor's degree in related field

Tools

EMMA Corporate

Salesforce

Brandwatch

Meta Business Suite

Adobe Photoshop

Premiere Pro

Job description

Rochester Institute of Technology is seeking a Marketing & Communications Specialist within University Advancement’s Alumni & Constituent Engagement. The role drives multi-channel marketing and communications to engage alumni, donors, students, and faculty, supporting fundraising goals and university programs.

The position emphasizes collaboration with schools/colleges and Central Marketing, with experience in HTML/CSS, CMS, and CRM tools.