Alliance Marketing Manager

General Dynamics Information Technology, Inc.; Merrifield (VA); Hybrid; USD 108,000 - 130,000; Full time

Job summary

General Dynamics Information Technology, Inc. seeks an Alliances Marketing Manager to identify and manage strategic technology partner relationships within the GDIT ecosystem.

You will oversee the development, delivery, and measurement of alliance marketing campaigns in collaboration with a marketing team, technical SMEs, and Growth/CTO organizations to drive GTM success. The role focuses on integrated partner campaigns, aligning marketing with alliance activities and business outcomes, while

Qualifications

• Bachelor's degree in marketing, communications, or a related field.
• 8+ years of combined marketing, alliance/partner marketing, or related experience.
• Knowledge of US Federal Government IT industry services, systems, and products marketplace.
• Experience in cross-channel marketing communications (PR, events, digital and social media) and partner marketing.
• Strong writing, public speaking, and interpersonal skills; ability to influence senior stakeholders.

Responsibilities

• Build consultative relationships with subject matter experts, business development/growth and operations teams and GDIT’s partner ecosystem.
• Develop partnership strategies aligned to shared business opportunities.
• Consult with external marketing vendors and media partners for co-marketing campaigns.
• Maintain relationships with decision makers at partner companies through regular engagement.
• Negotiate co-marketing agreements aligned with priorities and enterprise objectives.
• Oversee partnership activities (events, workshops, articles, webinars, sponsorships, advertising).
• Monitor partnership performance against metrics and identify optimization opportunities.
• Identify opportunities for strategic partners to join enterprise campaigns.
• Collaborate effectively within a large matrix organization.

Skills

Alliance Marketing

Integrated Campaigns

Multi-Channel Marketing

Education

Bachelor's degree

Job description

Type of Requisition: Regular Clearance Level Must Currently Possess: None Clearance Level Must Be Able to Obtain: None Public Trust/Other Required: None Job Family: Marketing and Communications Job Qualifications: Skills: Alliance Marketing, Integrated Campaigns, Multi-Channel Marketing Campaigns Certifications: None Experience: 8 + years of related experience US Citizenship Required: No

Job Description: GDIT is looking for a strategic marketing professional to join the growing GDIT corporate marketing team. As the Alliances Marketing Manager, you will be responsible for identifying, managing, and enhancing strategic relationships with key technology partners in the GDIT ecosystem. You will oversee and execute the strategic and tactical development, delivery and measurement of alliance marketing campaigns for GDIT. In this role, you will collaborate with a creative marketing team, technical subject matter experts, and the wider CTO and Growth organization to create best-in-class marketing programs. This is an exciting opportunity to contribute to the go-to-market strategy and day-to-day marketing direction with our key alliance partners. The candidate will oversee the development of integrated partner marketing campaigns that help position the business for success. This includes maintaining close working relationships with Technology leadership and Growth/Business Development directors to ensure alignment of marketing efforts with Alliance business activities.

This position requires Hybrid to Falls Church, Virginia office 3 days per week

HOW YOU WILL MAKE AN IMPACT:

• Building consultative relationships with subject matter experts, business development/growth and operational teams and GDIT’s extensive technology partner ecosystem
• Developing partnership strategies through the identification of shared business interests and the creation of engagement plans that are mapped to business opportunities
• Consulting with external marketing vendors as well as media partners in support of co-marketing campaigns
• Establishing and maintaining strong relationships with key decision makers at partner companies through regular communication and engagement
• Negotiating co-marketing agreements that align with business priorities and enterprise objectives
• Overseeing the execution of partnership activities, including event planning, customer-facing workshops, editorial articles, webinars, sponsorships, advertising, etc.
• Monitor partnership performance against key metrics, providing regular updates to stakeholders and identifying opportunities for optimization.
• Proactively identify opportunities for strategic partners to join enterprise marketing campaigns
• Working effectively within a large matrixed organization

Who you are…

Strategic thinker who can synthesize information from various sources to create an actionable point of view. Ability to translate strategic plans into actionable execution. Energy and creativity. Energy and enthusiasm are your hallmarks. You are a self-starter and can juggle multiple priorities. A leader. Ability to influence, lead and coach across functional teams, a champion for new ideas and concepts. Proven ability to build relationships and influence decision making at senior levels. Business savvy. You understand how to connect marketing action to business outcomes. You understand how to strategically manage and invest budget. Team Player. Strong team player with a track record of cross-functional collaboration. Experienced in Business-to-Business/ Business-to-Government Marketing/Technology Marketing, as well as creative problem-solving and negotiation skills. Expertise. You have experience with alliance partner marketing and executing campaigns in the technology sector.

WHAT YOU’LL NEED TO SUCCEED:

• Education: Bachelor's degree required
• Experience: 8+ years of combined marketing, corporate communications, brand management, and/or public relations agency experience (OR 6+ years with Master's degree)
• Role requirements: Knowledge of US Federal Government IT industry services, systems, and products marketplace and related media. Experience in cross-channel marketing communications (PR, events, digital and social media) and partner marketing Strong and highly effective writing and public speaking skills and interpersonal communication skills. Writing samples available upon request
• Location: Hybrid to Falls Church, Virginia office with the expectation of working in the office three (3) days per week

Why join the team?

Join an award winning marketing team Collaborate with leading technology brands Lead high-impact and creative marketing programs Autonomy to execute creative marketing initiatives Opportunity for career growth and potential management responsibilities Flexible working arrangements The ability to influence major initiatives

GDIT IS YOUR PLACE

• Growth: AI-powered career tool that identifies career steps and learning opportunities
• Support: An internal mobility team focused on helping you achieve your career goals
• Rewards: Comprehensive benefits and wellness packages, 401K with company match, and competitive pay and paid time off
• Flexibility: Full-flex work week to own your priorities at work and at home
• Community: Award-winning culture of innovation and a military-friendly workplace

OWN YOUR OPPORTUNITY Explore a career at GDIT and you’ll find endless opportunities to grow alongside colleagues who share your sense of ownership and pride in the meaningful work we do.

Total Rewards at GDIT:

Our benefits package for all US-based employees includes a variety of medical plan options, some with Health Savings Accounts, dental plan options, a vision plan, and a 401(k) plan offering the ability to contribute both pre and post-tax dollars up to the IRS annual limits and receive a company match. To encourage work/life balance, GDIT offers employees full flex work weeks where possible and a variety of paid time off plans, including vacation, sick and personal time, holidays, paid parental, military, bereavement and jury duty leave. To ensure our employees are able to protect their income, other offerings such as short and long-term disability benefits, life, accidental death and dismemberment, personal accident, critical illness and business travel and accident insurance are provided or available. We regularly review our Total Rewards package to ensure our offerings are competitive and reflect what our employees have told us they value most.

Our Identity Verification Process:

As part of the hiring process, we will ask you to complete an identity verification process that leverages advanced biometrics and artificial intelligence to ensure authenticity and protect against identity fraud. You are expected to be on camera during virtual interviews. We reserve the right to take your picture to verify your identity and prevent fraud. By proceeding, you authorize the collection, processing, and use of your biometric data for identity verification and security purposes.

About Our Work:

We are GDIT. A global technology and professional services company that delivers technology solutions and mission services to every major agency across the U.S. government, defense and intelligence community. Our 26,000 experts extract the power of technology to create immediate value and deliver solutions at the edge of innovation. We operate across 50+ countries worldwide, offering leading mission-ready capabilities in AI, cloud, cyber and software development.

Join our Talent Community to stay up to date on our career opportunities and events at gdit.com/tc.

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The likely salary range for this position is $107,744 - $130,065.

Scheduled Weekly Hours: 40 Travel Required: Less than 10% Telecommuting Options: Hybrid Work Location: USA VA Falls Church Additional Work Locations: Total Rewards at GDIT: