AI Strategy Manager

TravisMathew Company; Huntington Beach (CA); Hybrid; USD 113,000 - 170,000; Full time

Job summary

TravisMathew is seeking an AI Strategy Manager to lead the development of the brand's AI strategy and multi-year roadmap. This role drives high-value AI use cases, guides adoption across functions, and partners with parent-company capabilities to deliver measurable impact.

The position requires strong cross-functional influence, change-management skills, and experience in AI governance with a consumer-brand focus. Hybrid work from Huntington Beach is offered.

Qualifications

• Bachelor's degree in business, economics, finance or related field; MBA a plus.
• 5+ years in AI/ML strategy or related field; consulting with AI/consumer brands preferred.
• Experience identifying, business-casing, and deploying AI or analytics use cases.

Responsibilities

• Develop and own AI strategy and multi-year roadmap aligned to business goals.
• Prioritize AI use cases across functions with clear value, cost, and ROI.
• Lead high-priority AI initiatives from concept to pilot to adoption.
• Partner with AI builders and translate priorities into build requests.
• Embed AI into workflows and measure realized value.
• Build AI literacy via training and playbooks.
• Evaluate tooling and vendors for fit and governance.
• Provide regular visibility to the executive team on portfolio and risks.

Skills

AI strategy

Strategy development

Cross-functional collaboration

Change management

Analytical reasoning

Communicate to executives

Education

Bachelor's Degree in Business/Economics/Finance

MBA (a plus)

Tools

GenAI platforms

Low-code tools

Microsoft Excel

PowerPoint

Job description

## AI Strategy ManagerApplyremote type: Hybridlocations: TM - HQ - Huntington Beachtime type: Full timeposted on: Posted Yesterdayjob requisition id: JR2023-16382TravisMathew is a premium apparel brand that exists because we seized an opportunity—and we’re inviting you to take yours. Back in 2007, we saw there weren’t many companies whose clothing bridged the gap between performance and lifestyle, so we created our own. Inspired by the sun, surf, and sand of Southern California, we became a leading innovator in lifestyle performance apparel by making clothes for real life—plus working with premium wholesalers, building a leading e-commerce business, and opening retail stores around the world. We invite you to join team TravisMathew.AI Strategy Manager will lead the development of TravisMathew's AI strategy and roadmap, prioritizing high-value AI use cases and driving enablement, adoption, and select high-priority initiatives through to measurable value. Working across every function of the business, this person will turn AI from ad-hoc experimentation into a focused, value-generating capability, ensuring adoption is both ambitious and responsible. This person joins a new, fast-growing team at the heart of strategy, transformation, and innovation, with a direct line to ELT at a growing consumer brand. Reports to the Director, Business Strategy.**ROLES AND RESPONSIBILITIES****AI Strategy & Roadmap*** Develop and own TravisMathew's AI strategy and multi-year roadmap, aligned to business priorities and goals* Identify and prioritize AI use cases across functions, developing business cases with clear value, cost, and ROI* Monitor emerging AI capabilities and market trends, translating them into practical opportunities and recommendations for leadership**Execution & Delivery*** Lead select high-priority AI initiatives from concept to pilot to adoption, defining and tracking success metrics* Partner closely with Callaway's AI builder as TravisMathew's day-to-day counterpart, translating TM priorities into build requests, co-developing shared solutions, and bringing parent-company capabilities to the brand* Prototype lightweight solutions where speed matters, using GenAI tools, low-code platforms, and automations to prove value before committing build resources* Collaborate with business functions to embed AI into workflows and measure realized value**Enablement & Adoption*** Build AI literacy across teams through training, playbooks, and communities of practice* Evaluate AI tooling and vendors, recommending platforms and partnerships that fit TravisMathew's needs* Drive change management so approved use cases are operationalized and deliver measurable impact**Responsible AI & Portfolio Visibility*** Adapt our parent company's responsible-AI governance framework for TravisMathew, managing intake and ensuring initiatives adhere to policy and applicable regulation* Provide regular visibility to the Executive Team on the AI portfolio, risks, and value delivered**TECHNICAL COMPETENCIES (Knowledge, Skills & Abilities)*** Strong working understanding of AI/ML and generative-AI capabilities, limitations, and risks* Structured problem-solving and business-case development, including value, cost, and ROI analysis* Familiarity with responsible-AI principles and evolving AI regulation* Understanding of data governance, privacy, and security principles* Vendor and platform evaluation and management* Portfolio management skills, including intake, prioritization, and tracking value delivered* Ability to translate technical concepts into clear business language for non-technical stakeholders* Strong cross-functional influence, communication, and change-management skills* Analytical rigor and sound judgment in ambiguous, fast-evolving situations* Hands-on ability to build lightweight AI prototypes or automations (GenAI platforms, low-code tools) a plus* Proficient in Microsoft applications (Excel, PowerPoint, Word)**EDUCATION AND EXPERIENCE*** Bachelor's Degree in Business, Economics, Finance, or related field (MBA a plus); technical background in Computer Science, Data/Analytics, or Information Systems welcome but not required* 5+ years in AI/ML strategy, technology strategy, management consulting, or a related field; consulting experience with AI or consumer-brand engagements strongly preferred* Track record of identifying, business-casing, and deploying AI or analytics use cases that deliver value* Experience partnering across business, technology, and legal functions, including with parent-company* Excellent communication skills, including experience presenting to and influencing senior executives* Consumer products, retail, or apparel industry experience a plus**PHYSICAL REQUIREMENTS / WORK ENVIRONMENT (if applicable)*** Extensive use of office equipment to include computer, calculator, copier, fax, and other business-related machines and software.**DISCLAIMER**This job description indicates in general terms, the type and level of work performed as well as the typical responsibilities of employees in this classification and it may be changed by management at any time. Other duties may also apply. Nothing in this position description changes the at-will employment relationship existing between the Company and its employees. Distribution of this item outside of the Company without an authorized release is a violation of Company policy.113,200.00 - 141,400.00 - 169,600.00 USD AnnualIf your experience is close to what we're looking for, please consider applying! Experience comes in many forms – skills are transferable, and passion goes a long way. We know that diversity makes for the best problem-solving and creative thinking, which is why we're dedicated to adding new perspectives to the team and encourage everyone to apply.