AI Strategy Manager

TravisMathew, LLC; Huntington Beach (CA); On-site; USD 113,000 - 170,000; Full time

Job summary

TravisMathew seeks an AI Strategy Manager to lead the development of the brand's AI strategy and multi-year roadmap. You will identify high-value use cases, build business cases, and ensure adoption across functions, with a direct line to ELT on AI portfolio and value realization.

Join a fast-growing team at the heart of strategy and innovation, collaborating with Callaway's AI builder and embedding responsible AI practices across the organization.

Qualifications

• 5+ years in AI/ML strategy or related field.
• Experience delivering AI or analytics use cases with value.
• Strong communication with senior executives.
• Experience collaborating across functions, including with parent company.

Responsibilities

• Develop and own TravisMathew's AI strategy and multi-year roadmap, aligned to business priorities.
• Identify and prioritize AI use cases with clear value, cost, and ROI.
• Monitor emerging AI capabilities and market trends, translating them into practical opportunities.
• Lead select high-priority AI initiatives from concept to pilot to adoption, with measurable outcomes.
• Collaborate with the parent company's AI builder, translating priorities into build requests and shared solutions.
• Prototype lightweight AI solutions to prove value before large-scale build.
• Embed AI into workflows and measure realized value across functions.
• Build AI literacy through training, playbooks, and communities of practice.
• Evaluate AI tooling and partnerships, ensuring governance and compliance.
• Provide regular visibility to the Executive Team on AI portfolio, risks, and value.

Skills

AI strategy

Cross-functional influence

Communication

Analytical reasoning

Education

Bachelor's Degree in Business

MBA preferred

Tools

Excel

PowerPoint

Word

Job description

TravisMathew is a premium apparel brand that exists because we seized an opportunity—and we’re inviting you to take yours. Back in 2007, we saw there weren’t many companies whose clothing bridged the gap between performance and lifestyle, so we created our own. Inspired by the sun, surf, and sand of Southern California, we became a leading innovator in lifestyle performance apparel by making clothes for real life—plus working with premium wholesalers, building a leading e-commerce business, and opening retail stores around the world. We invite you to join team TravisMathew. AI Strategy Manager will lead the development of TravisMathew's AI strategy and roadmap, prioritizing high-value AI use cases and driving enablement, adoption, and select high-priority initiatives through to measurable value. Working across every function of the business, this person will turn AI from ad-hoc experimentation into a focused, value-generating capability, ensuring adoption is both ambitious and responsible. This person joins a new, fast-growing team at the heart of strategy, transformation, and innovation, with a direct line to ELT at a growing consumer brand. Reports to the Director, Business Strategy.

ROLES AND RESPONSIBILITIES

• AI Strategy & Roadmap: Develop and own TravisMathew's AI strategy and multi-year roadmap, aligned to business priorities and goals
• Identify and prioritize AI use cases across functions, developing business cases with clear value, cost, and ROI
• Monitor emerging AI capabilities and market trends, translating them into practical opportunities and recommendations for leadership
• Execution & Delivery: Lead select high-priority AI initiatives from concept to pilot to adoption, defining and tracking success metrics
• Partner closely with Callaway's AI builder as TravisMathew's day-to-day counterpart, translating TM priorities into build requests, co-developing shared solutions, and bringing parent-company capabilities to the brand
• Prototype lightweight solutions where speed matters, using GenAI tools, low-code platforms, and automations to prove value before committing build resources
• Collaborate with business functions to embed AI into workflows and measure realized value
• Enablement & Adoption: Build AI literacy across teams through training, playbooks, and communities of practice
• Evaluate AI tooling and vendors, recommending platforms and partnerships that fit TravisMathew's needs
• Drive change management so approved use cases are operationalized and deliver measurable impact
• Responsible AI & Portfolio Visibility: Adapt our parent company's responsible-AI governance framework for TravisMathew, managing intake and ensuring initiatives adhere to policy and applicable regulation
• Provide regular visibility to the Executive Team on the AI portfolio, risks, and value delivered

TECHNICAL COMPETENCIES (Knowledge, Skills & Abilities)

• Strong working understanding of AI/ML and generative-AI capabilities, limitations, and risks
• Structured problem-solving and business-case development, including value, cost, and ROI analysis
• Familiarity with responsible-AI principles and evolving AI regulation
• Understanding of data governance, privacy, and security principles
• Vendor and platform evaluation and management
• Portfolio management skills, including intake, prioritization, and tracking value delivered
• Ability to translate technical concepts into clear business language for non-technical stakeholders
• Strong cross-functional influence, communication, and change-management skills
• Analytical rigor and sound judgment in ambiguous, fast-evolving situations
• Hands-on ability to build lightweight AI prototypes or automations (GenAI platforms, low-code tools) a plus
• Proficient in Microsoft applications (Excel, PowerPoint, Word)

EDUCATION AND EXPERIENCE

• Bachelor's Degree in Business, Economics, Finance, or related field (MBA a plus); technical background in Computer Science, Data/Analytics, or Information Systems welcome but not required
• 5+ years in AI/ML strategy, technology strategy, management consulting, or a related field; consulting experience with AI or consumer-brand engagements strongly preferred
• Track record of identifying, business-casing, and deploying AI or analytics use cases that deliver value
• Experience partnering across business, technology, and legal functions, including with parent-company
• Excellent communication skills, including experience presenting to and influencing senior executives
• Consumer products, retail, or apparel industry experience a plus

PHYSICAL REQUIREMENTS / WORK ENVIRONMENT (if applicable)

Extensive use of office equipment to include computer, calculator, copier, fax, and other business-related machines and software.

DISCLAIMER

This job description indicates in general terms, the type and level of work performed as well as the typical responsibilities of employees in this classification and it may be changed by management at any time. Other duties may also apply. Nothing in this position description changes the at-will employment relationship existing between the Company and its employees. Distribution of this item outside of the Company without an authorized release is a violation of Company policy.

113,200.00 - 141,400.00 - 169,600.00 USD Annual

TravisMathew is an Equal Employment Opportunity