AI & SEO Copywriter: Drive Discoverable Web Content

Gopher Sport; Owatonna (MN); On-site; USD 58,000 - 82,000; Full time

Job summary

Gopher Sport, a leading provider of physical education, sports, and fitness equipment, is seeking an experienced SEO/AI copywriter to join the Digital Presence Team in Owatonna, MN. You will create authoritative content that boosts discoverability and engages teachers, coaches, and students.

This full-time, in-person role focuses on developing and managing high-quality digital content, improving rankings, and driving site traffic across search and AI results.

Qualifications

• BA/BS in Marketing, English, or related degree.
• 1+ years managing SEO/GEO initiatives with track record of performance improvement.
• Proficient writer with proven experience writing useful, highly-discoverable web content across a diverse set of products and industries.
• Experience with Excel using low to mid-level functions (XLOOKUPs, PowerPivot, etc.) preferred.
• Experience in a B-to-I or B-to-B marketing/advertising department preferred.

Responsibilities

• Producing New Web Content: Research new subject areas, produce new authoritative content, format to maximize discoverability in search and AI-generated results, and launch content to websites on time.
• Improving Existing Content: Manage existing web content; make changes or run experiments to increase user engagement and drive relevant web traffic from search engines and AI chatbots.
• Monitoring Content Performance and Appearance: Monitor the appearance of our brands, products, etc. in search and AI results to ensure they are accurately presented and emphasize the correct content.
• Managing Technical SEO: Ensure the technical elements of all websites are optimized for discoverability. Monitor performance metrics and maintain/fix/address issues.

Skills

SEO experience

Strong writing skills

Digital content strategy

Independent problem solving

Education

BA/BS in Marketing, English, or related degree

Tools

Excel

Job description

Gopher Sport, a leading provider of physical education, sports, and fitness equipment, is seeking an experienced SEO/AI copywriter to join the Digital Presence Team in Owatonna, MN. You will create authoritative content that boosts discoverability and engages teachers, coaches, and students.

This full-time, in-person role focuses on developing and managing high-quality digital content, improving rankings, and driving site traffic across search and AI results.