AI/SEO Content Marketer for Digital Growth

Gopher Sport; Owatonna (MN); Hybrid; USD 58,000 - 82,000; Full time

Benefits offered by this job

Paid time off

Remote work flexibility

Profit sharing

401K

Tuition reimbursement

Product discounts

Job summary

Gopher Sport is seeking an experienced copywriter with SEO/AI expertise to join its Digital Presence Team in Owatonna, MN. The role focuses on authoring digital content that improves discoverability and supports AI-driven results across channels.

The marketer will develop and manage high-quality content, enhance user experiences on our sites, and drive traffic through improved search and AI rankings, in a full-time in-person role.

Qualifications

• BA/BS in Marketing, English, or related degree.
• Experience managing SEO/GEO initiatives with track record of performance improvement.
• Proven experience creating useful, highly-discoverable web content.
• Experience with Excel using low to mid-level functions (xlookups, powerpivots, etc.).
• Experience in a B-to-I or B-to-B marketing/advertising department preferred.

Responsibilities

• Producing New Web Content: Research new subject areas, produce new authoritative content, format to maximize discoverability in search and AI-generated results, and launch content to websites on time.
• Improving Existing Content: Manage existing web content; make changes or run experiments to increase user engagement and drive relevant web traffic from search engines and AI chatbots.
• Monitoring Content Performance and Appearance: Monitor the appearance of our brands, products, etc. in search and AI results to ensure they are accurately presented and emphasize the correct content.
• Managing Technical SEO: Ensure the technical elements of all websites are optimized for discoverability. Monitor performance metrics and maintain/fix/address issues.
• Publishing Reporting: Publish clear, accurate reporting on web content production and performance.

Skills

SEO/GEO management

Web content creation

Excel proficiency (XLOOKUP, PowerPivot

B2B marketing experience

Independent problem-solving

Education

BA/BS in Marketing or English

Job description

Gopher Sport is seeking an experienced copywriter with SEO/AI expertise to join its Digital Presence Team in Owatonna, MN. The role focuses on authoring digital content that improves discoverability and supports AI-driven results across channels.

The marketer will develop and manage high-quality content, enhance user experiences on our sites, and drive traffic through improved search and AI rankings, in a full-time in-person role.