AI Product Growth & Launch Lead

Digital; Berkeley (CA); On-site; USD 80,000 - 120,000; Full time

Job summary

Digital is seeking a hands-on Consumer Acquisition & Product Launch Lead (AI Product) to help bring an AI-powered consumer product to market in the US. The ideal candidate will own the go-to-market strategy and execution across multiple channels while driving growth among everyday American consumers.

This role is set in a dynamic startup environment and requires a blend of creativity and data-driven growth strategies.

Qualifications

• Proven experience launching or scaling a 0-1 B2C, consumer app, or marketplace.
• Hands-on experience optimizing CAC and conversion funnels.
• Strong analytical mindset for data-driven decisions.

Responsibilities

• Create go-to-market strategies for a new AI consumer product.
• Identify early-adopting audiences and traction paths.
• Support launch initiatives across various channels.

Skills

Paid acquisition

Organic growth strategies

Data-driven decision making

Growth scaling

Job description

Digital is seeking a hands-on Consumer Acquisition & Product Launch Lead (AI Product) to help bring an AI-powered consumer product to market in the US. The ideal candidate will own the go-to-market strategy and execution across multiple channels while driving growth among everyday American consumers.

This role is set in a dynamic startup environment and requires a blend of creativity and data-driven growth strategies.