Growth & Launch Coordinator for AI Consumer Product

Digital; Berkeley (CA); On-site; USD 55,000 - 85,000; Full time

Job summary

Hire Digital is seeking a hands-on Growth Associate & Product Launch Coordinator to support the launch of an AI-powered consumer product in the US market and drive early user growth among everyday American consumers.

You’ll work with the Head of Growth and product team on go-to-market initiatives, user acquisition campaigns, onboarding improvements, and launch execution. This role suits someone proactive who thrives in startup environments and enjoys data-driven growth.

Qualifications

• 2-4 years of experience in growth, marketing, digital campaigns, product growth, startups, or consumer apps.
• Strong interest in launching new products and helping scale user growth.
• Comfortable in a fast-paced startup with changing priorities.
• Hands-on mindset and willingness to execute across functions.
• Strong communication and organisational skills.
• Analytical mindset with attention to data and performance metrics.

Responsibilities

• 0→1 Product Launch Support: assist with launch planning, timelines, and execution across channels.
• Growth & User Acquisition: support campaigns across paid, organic, referral, influencer, and community channels.
• Onboarding & Funnel Optimisation: improve signup flows, onboarding journeys, and first-user experience.
• Content & Launch Assets: create landing page copy, campaign messaging, and launch materials.
• Reporting & Insights: build dashboards, analyze performance data, and recommend tests.

Skills

Growth

Marketing

Digital campaigns

Product growth

Startups

Consumer apps

Job description

Hire Digital is seeking a hands-on Growth Associate & Product Launch Coordinator to support the launch of an AI-powered consumer product in the US market and drive early user growth among everyday American consumers.

You’ll work with the Head of Growth and product team on go-to-market initiatives, user acquisition campaigns, onboarding improvements, and launch execution. This role suits someone proactive who thrives in startup environments and enjoys data-driven growth.